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The scope of what a business premises means for your brand has changed significantly in the last decade, especially with many companies choosing to operate in a fully-remote context. However, it’s also important to note that businesses still and will always hire conventional space where they need it, be that large factories, office buildings, front-facing client-focused meeting spaces, or hospitality brands situated in uniquely designed spaces.
As such, it’s always relevant to determine how your business premises reflects your brand. While it may seem as though a building is a building, its condition, upkeep, presence, branding and utility all matter. Not only will they matter to the average passer-by seeing your logo and linking that to the building underneath it, but clients, partners, guests, and anyone else who visits you at your location, or can look you up online.
For this reason, we’re going to discuss some methods that help you improve your brand image and reputation when situated in a location like this. Without further ado, please consider:
If you’re occupying a building and using it as an integral part of your operations, why not shout about it? A brand new sign that looks fantastic, is eye-catching, and proudly showcases your presence in the local community can be a great addition. This also allows prospective job candidates to find you easily, it allows clients to see you stand proud in who you are, and it also shows potential customers where you’re located and where they might park. Even rented floors of buildings you won’t own will often give you space to add your logo to the placement board outside, so invest in a good sign, and stand firm in your worthwhile presentation:
It’s smart to consider the exterior utilities you put up for the benefit of your staff. Smoking areas (preferably away from the main entrance), bike sheds (for your cycle to work scheme), and keycard access to improve security can all serve as major benefits, helping staff in every way. You may also ensure accessibility for disabled guests parking and leaving their car is assured, and guaranteed parking space for your staff members is part of how you work out a deal with the local car parking attendants, or how you segment space of your public car park away from the public.
Of course, all the features and conveniences mean nothing if your exterior is dirty or in a state of bad repair. That’s why using water pressure or shot blasting services to help remove grime and dirt from your exterior environment can be so useful. On top of this, you can combine that maintenance effort with regular window cleaning, so as to provide a clean, transparent view of your property through and through. Over time, this maintenance plan will ensure your standards and detail-oriented thinking are infused into everything you do.
With this advice, you’re sure to see how your business premises reflects your brand and use a plethora of measures to present the best of you.
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