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The new year is always a good time for a beautiful beginning. It's the best time to set new goals and find ways to improve old business processes and perhaps, refresh your brand. And why not? With the way 2020 ended, everyone could use a fresh start!
Of course, refreshing your brand doesn't mean changing its brand identity. Consistency is, after all, the key to building a trusted and successful brand. Without further ado, here are ways to refresh your brand for the new year:
Keep your visual assets looking fresh and up to date by giving them a minor tweak! Drastic changes might put off loyal customers, so keep the changes small to hold people’s interest. Giving your logo a minor update, like simplifying the logo, making subtle colour changes, etc., gives an old design a fresh, new look.
When updating your visual assets, you want to consider the longevity of these changes. Choose an enduring, classic design because this will look new for a long, long time. We suggest sticking to clean, minimalist logos with one or two colours.
A new font might be the refresh your business needs for 2021! Just like the logo, keep the updates minimal. If you’re unsure what font to get, we suggest adopting a simple, minimalist new font so your content is easier to read and scan. Avoid trendy fonts like handwriting fronts and scripts — they may be trendy, but they’re hard to read, especially on a small screen like a mobile phone.
There is nothing wrong with buying stock images or using royalty-free photos. Still, if you want to build a credible and trusted brand, we highly suggest investing in professionally-shot pictures and videos. Well-shot visuals make any brand look fresh and new.
Most users prefer a natural setting, like people in action, instead of an overly-staged shot, which could look stiff, flat, and unnatural. Yes, you’ll pay more with professionally-made visuals, but you’ll use these for a long, long time, so the long-term benefit is worth the extra expense.
If you’ve meant to expand your colour palette, now’s the best time to do it! This doesn’t mean you should use different colors in place of your current ones unless you’re revamping your branding completely. Choose a new shade that complements your signature palette nicely. Also, try checking out various mood boards and creating your own to perfect the look you’re going for.
The great thing about playing with different branding colours is that the change doesn’t have to be permanent. For example, if you are thinking of adding the color gold or red to your current color scheme in a campaign centered around welcoming the new year. Or perhaps, pale blue and light green for your upcoming spring campaign. Apply the bright pops of colour to your homepage to attract more attention and send your message across effectively.
Regardless if you’re running a product or service-based website, you have to keep your product content fresh and accurate. Yes, it will take a lot of time to update all images, especially for a product-based business, but once you’ve completed the changes, you will love the look of your website — and your viewers will too!
If you are doing all the updates on your own, invest in a good camera and use a tripod to minimize blur. Shoot in a white or neutral gray background and avoid harsh shadows for the best results.
As for your product content, ensure that all info is correct, including the products’ specifications or dimensions. Optimize your content and metadata with well-researched keywords for better search rankings.
There are so many ways of refreshing your visual branding for 2021, and some of these changes can be done in just a minute or two. Are you ready to give your website a fresh update? Sound off in the comments section!
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