How to Build an Audience as a Fashion Blogger

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Fashion is fun; fashion is art. If you live and breathe fabulous couture and would love to build a successful blog, you should start building an engaged audience. 

But where to start? There are millions of fashion influencers vying for the same audience; how can your blog stand out? 

According to Business Insider, Fashion and Style brands are expected to spend a staggering $15 billion+ by the end of 2022 on promoted posts, free samples, trips, and other promotional materials for influencers. Wouldn’t it be amazing to become an ambassador for a big brand, travel to exciting places, and earn more than you ever thought possible through blogging? 

If fashion is your passion and you want to make a little side biz out of it, here are some tips to help grow your audience as a fashion blogger.

Setting Up a Fashion Blog

The first step to building an audience as a fashion blogger is to create a blog if you haven’t already. Here is a step by step guide on how:

Step 1: Choose a blog niche and name

This is the most crucial step; you need to figure out what niche to specialize in and develop a relevant domain name that suits your personal style and is easy to remember. You can use a thesaurus, a blog name generator, or look for inspirations online to create a unique blog name.

Step 2: Choose a blogging platform

A blogging platform lets you design the layout of your blog site and enables you to write and publish blog posts. 

If you’re setting up a design-centric blog, the devil’s in the details, so choose a platform that suits your style. Not all website platforms have stylish layouts, and if you choose the wrong one, you might not make much of an impression on people. Some of the most popular platforms for design, beauty, and fashion blogs are:

• WordPress
• Showit – includes WordPress and is our FAVOURITE for design!
• Squarespace

A unique blog name, a reliable hosting service, and a beautiful website template are the three critical elements that make a successful fashion blog. When choosing a blogging platform, go for one that offers flexible, 100% customizable themes + plugins to enhance the functionality of your blog site even more.

Step 3: Sign up for a hosting service (if you opted for WordPress)

If you are choosing direct WordPress, you’ll need a hosting service. Web hosting keeps your website accessible online and stores all of your blog’s files and content. When it comes to a hosting service, choose one that has a reputation for providing consistent, user-friendly hosting services. When you’re building a fashion blog, you want it to be live almost all the time. A problematic hosting service means your blog site won’t stay online all the time, and if it keeps being down, potential readers could end up looking elsewhere for content.

Some of the best WordPress hosting services are:

• Site Ground
• WPEngine – our favourite!
• HostGator

While you can always opt for a free blog site, signing up for a hosting service would make a better impression on people, especially design-centric people.

Build Your Audience as a Fashion Blogger

Now that you’re setting up your fashion blog, you can build an audience and monetize your content down the line. How? Here are some tips to get you started:

Optimize Your Content (SEO)

SEO remains the most effective way of building an audience as a fashion blogger. It involves inserting relevant, well-researched keywords into your text and visual content to get as much exposure as possible on the searches. 

Optimization isn’t something you set and forget, though. This has to be done strategically and regularly to get the best results. But the payoff is worth it, we promise!

Promote on Social Media

Everyone’s on social media these days, and if your blog site doesn’t have a social media presence, now’s a good time to create a profile right now and start getting followers. 

As a fashion blogger, you’ll likely take many pictures of different looks, products, and other content related to the industry. You can use these pictures as promotional materials for your social media marketing campaign. You can do unboxing, What’s in My Bag, Monthly Favorites, GRWM videos, and product features. You can also sign up for services like LTK to create shoppable posts and videos on social media.

What’s important is to promote on social media sites that your potential audience spends the most time on; otherwise, your marketing efforts won’t make as much impact on people that matter. Instagram, TikTok, Facebook, and Pinterest are some of the most popular social media sites for fashion bloggers because the content is more visually driven. 

To create an effective marketing campaign on social media, do your research. Check out how influencers and big fashion blogs do it. Observe the comments and shares; how engaged are the followers? Test out similar tactics on your own fashion blog and social media profiles to see how your followers respond. 

Offer Email Newsletters

Newsletters are exclusive content that you send out to subscribers. This can be used as an incentive, as marketing material, or to generate income. With a monthly or weekly newsletter, you can touch base with your core audience, promote your blog, and even offer products for commissions. 

The most traditional platforms for creating newsletters are MailChimp and AWeber. Unfortunately, most of the templates do not fit a fashion blog so try any of these:

• Flodesk
• Convert Kit

When creating newsletters, focus on topics your core audience would find interesting and helpful. Write engagingly and finish up with attractive images to get more people to subscribe. Don’t forget to promote your newsletter on your blog and social media profiles to spread the word about it. 

Monetize Your Blog

Monetizing your blog gives you plenty of opportunities to promote your business and grow your market reach. Here are some ideas to consider:

Use Google AdSense: Google AdSense lets you display ads on your blog site. This is a great starting point for aspiring fashion influencers because you can earn commissions with every click while establishing your credibility. Here is a step-by-step guide to adding AdSense ads to your fashion blog.

Join affiliate marketing: This is an excellent strategy if you want to promote products you like and earn a referral commission for them. Start by signing up for an affiliate marketing platform, creating a marketing copy for a specific product, and then posting it on your blog site. Some of the biggest affiliate marketing platforms are:

• ClickBank
• Amazon Affiliates
• ShareASale

Don’t forget to add the affiliate link that readers could click on to earn a small commission. 

Promote Paid Content: Once you’ve started gaining a nice following, you can reach out to brands and other fashion agencies to promote paid content. Many of these brands require a minimum number of followers to join. And once you get the green light, you can start posting sponsored content and products and perhaps, create collabs or sell the branded products for more profits. 

Growing an audience will take time and a lot of trial and error. Don’t be discouraged if you’re not seeing the desired results during the first few weeks of promotions. You’ll need at least two to three months to see if a strategy works. Once you have an idea which methods are working and which ones aren’t, skip the tactics that need skipping. 

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