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What is a niche, and why is it a critical part of successful blogging? We’re listing down all the ways to find the perfect niche for your blog.
Wondering what blog niche is best for you? There are several things to consider when deciding what blog niche is right for you. After all, your niche will be the foundation of your blogging journey. You have to choose the right niche. Otherwise, you might not monetise your blogging as effectively.
A niche refers to a specific segment of the online market that you want to focus your blog on. The segment is well-defined so that your topic appeals to particular people – not a general audience.
Why? Blogging to a general audience isn’t as profitable because you’ll end up attracting the wrong people and wasting time. Niche blogging is laser-focused.
For example, if you are a photographer who specializes in food styling, you have to highlight your specific skill to attract your ideal client. You’re not a wildlife or wedding photographer, you specialize in styling and taking food shots. This means your ideal client is a chef, a restaurant owner, or a food-chain business. To appeal to your ideal client, your blog posts should be laser-focused on your skill – taking fabulous food shots. That is your niche.
You can define your niche further by being very specific about the types of foods you’re taking pictures of, like pastries or cakes. Every niche brings a unique audience, and once you decide on which niche to build your business on, it will affect your overall branding, products, and design.
Because deciding which niche your brand belongs to is super important, take all the time you need. Choose a niche that’s based on two things – things that you love and things that you could bring you more success. If being a wildlife photographer is not making money, why not focus on weddings instead? You’re still doing what you love, which is photography, while also making money.
What do you enjoy doing? What is your passion? Finding a niche for your blog will require a lot of writing, so it pays to choose a topic that you genuinely love talking about.
When deciding a niche for your blog, ask yourself these:
You have to be passionate about the topic that you want to build your business on. Otherwise, you’ll find yourself writing about it less and less. Also, when you’re writing about something you love, your content reads more naturally. Your content will attract kindred spirits who could relate to your passion.
Your blog could affect some people, others, not so much. The beauty of niche blogging is that you’re attracting people who already know where you’re coming from. This means they don’t need much convincing to take the desired action.
Apart from blogging about what you love, consider your target audience. Who are you creating a blog for and what’s in it for them? How will your blogs make a positive impact on these people? What could they gain from reading your blog? If your blog is serving the right purpose, people will naturally read it. And eventually, you’ll gain a wider viewership.
You love talking about a certain topic, and you're an expert at the subject, but how do you get people to think of you as an authority in this specific industry? Being perceived as an expert in your niche is key to growing a huge audience!
To position yourself as an expert, your blogs should provide value to your readers. Avoid fluff or content that does not really help people. Think about your skills and how these could help people. What kind of topics would be valuable to your target audience? Are the topics touching your target audience’s pain points? How can your blogs solve their problems? These are the kinds of things that you need to think about before deciding a niche, what purpose it will serve to your readers.
Apart from writing what you love, you should also think about the kinds of topics that your readers love to read. Writing about the 5 simple ways of caring for designer bags is fun if you love designer bags, but can your readers relate to this? Is this the kind of topic that they'd be interested in reading?
The hard truth is that blogging is not JUST about you; it's about your target audience. Because ultimately, they're the ones who will read your blogs. So write something that truly resonates with your target audience, topics that they care most about. You cannot monetise your blogs if these aren’t generating traffic at all.
To know what topics your target audience cares the most about, you have to conduct market research to learn about the trending topics in your niche. If you’re selling bags and a new style is making waves online, why not create a blog about it to ride the said wave? Look at the trending topics and spin it to fit your blog in a meaningful and relevant way.
Regardless if blogging is something that you do for fun or as a side hustle, you still want to earn money off it. There’s no shame in making $$$ off your passion projects! So look for ways to monetise your blogging journey, what can you do to benefit from your hard work when it gets traction online.
Once your blog has an audience, its value will increase significantly. At this point, you can think about ways to make money off it. You could create mini-tutorials, courses, paid content, and digital products to sell. You could write an ebook about makeup tricks for brides or styling tips for debuts if any of these are your expertise.
Defining the niche for your blog will bring in a unique audience, people who are genuinely interested in your content. This will be useful for future promotions. So go ahead and give it a try! The sooner you get this done, the better it will be for your blogging journey!
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