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Ever come across websites that do not read or look right on a small screen, like a mobile phone? And how fast you clicked the “X” button because the weird design was so off-putting?
The majority of people are using their mobile devices to access the internet. In fact, about 60% of the world’s Google searches come from mobile devices. That means for us website owners, building a mobile responsive website is a must. You can't attract more readers if your website design looks bad on a small screen!
Not that you need more reasons to invest in a mobile-friendly website, but if you are still wondering, here’s why mobile design is a critical part of a well-designed website:
Want to be in the good graces of Google and top the searches? Here’s the thing: search engines like Google and Bing are prioritizing websites with mobile responsive designs. If your website design looks off on a small screen, it will be buried in the searches, never to be found again.
If your website looks good on all screens, your link is likely to show up at the top of the searches. When your rank highly in search results, your website will generate more traffic, and that translates to a wider reach + more money-making opportunities!
Of the 4.8 billion people who own a smartphone, 73% of them are using their mobile devices solely to access the internet. That's about 3.5 billion people. If you want to give your marketing efforts a boost, building a mobile-friendly website design is a great start. With a mobile-friendly website design, you can appeal to people who are using their mobile phones ~ exclusively ~ to make a purchase on the go!
Think about it, it's much more convenient to make a purchase using a mobile device than heading home and using a PC to do it. Some people prefer to read blogs, book for a restaurant, or pay for a delivery using their mobile devices – it's convenient and fast. Offering convenience and speed when purchasing the service you offer will definitely translate to more profits.
People seek fresh updates online, and if your website is still stuck sporting the same tired design, you’re not getting the attention from the right people. An outdated website won’t look credible and worse, the design actually makes your competitor look good.
A mobile-friendly website design looks good on all screens and OS, which boosts the trustworthiness of your brand. When your website is structured correctly, more people will interact with it. As readers spend more time on your website, your website traffic could translate into conversions!
Even better, a mobile-optimized design lets you access millions of potential customers anywhere in the world. When your website reads easily across all screens, people would want to see what you’ve got to sell. If you are designing your first website, be sure that your website is mobile-friendly. And for those who are updating their existing websites, run all tests, so your website looks good on small screens for a smooth transition.
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