Reading Time: 5 minutesHow to know if your email marketing campaign is working? How to ensure that your messaging promotions are performing well, and what aspects of your campaign need some adjustment to improve the chances of success? Monitoring the metrics is crucial to an effective email marketing campaign. Part of your responsibility is to conduct an email […]

Reading Time: 5 minutesPresenting attractive, on-brand visuals is one of the most critical parts of building a trustworthy, design-centric brand. But let’s face it; we’re not all gifted with the technical skills to create gorgeous assets from scratch.  Thankfully, you don’t have to hire a professional to take care of the design aspect of the business. There’s Canva! […]

Reading Time: 3 minutesIt takes time before you start seeing the results of your marketing efforts. But if you are not seeing results for some time now and feel like your marketing campaign could use a little tinkering, then perhaps it’s time to take a step back and reflect on your strategies. Let’s be real, businesses have gone […]

Reading Time: 3 minutesIf you think email marketing is on the outs because of trendier marketing strategies like vlogging or podcasting, you’re wrong! New ways of marketing a business online came and went, but email marketing remains one of the most effective ways of generating leads and connecting with clients. Is email marketing still important today? You bet! […]

Reading Time: 4 minutesIn a world dominated by big business brands, it’s amazing to know that personal branding has started to spread in virtually all industries. Personal branding has become a solid business asset; the returns are phenomenal… if you market your business right, that is! While personal branding is worth the investment, you’ll need a clear marketing […]

Reading Time: 3 minutesLet’s sprinkle some personality onto your websites today. Nope, I’m not talking about design or content, but something often overlooked – the cookie opt-in. Yes, you heard that right! Who says digital cookies have to be bland? Why not make it an opportunity to showcase your brand’s persona? So, grab your coffee and settle in […]

Reading Time: 3 minutesScheduling apps are a dime a dozen, but if you think most of these tools offer the same thing, think again! DotCal is the first scheduling app that pegs itself as a “Design First” scheduling platform. For bloggers and content creators who value impeccable design and smooth integrations, you will love DocCal’s customisable templates, user-friendly […]

Reading Time: 4 minutesThese days, social media sites are the best places to market a business. Don’t be left out, avoid making these social media marketing mistakes! Who remembers the days when Facebook and other social media sites were only used for, well, social interactions online? Social media sites are still used for socializing, but businesses soon discovered […]

Reading Time: 4 minutesNothing is more rewarding than seeing your business grow after all that hard work. But how do you know what metrics to measure to determine the growth and potential of your business?  Scaling is the best way to determine the profitability of a business. It’s the process of expanding and growing the operations of an […]