Reading Time: 2 minutesWe can all admit it. The last six months have left us flustered and, in many cases, unfocused. Even those of us who had trouble before the pandemic are having even more difficulty getting on track. There are simple techniques you can try, other than sitting yourself in an empty room and hope your work […]

Reading Time: 2 minutesCreating a business is a piece of cake in comparison to building customer relationships and consistent brand identity. Many brands struggle or even fail, partially because they can’t grasp their personality and develop it in a way in which grows their business and their buyer loyalty.    What is a brand identity?   Your brand […]

Reading Time: 2 minutesStarting a business can be an exciting time for an entrepreneur. You get to build something from the ground up and offer your unique product to the public in hopes that you will gather an audience, loyalty, and relationships with your customers. One mistake many brands make and often continue to make for years while […]

Reading Time: 2 minutesCongratulations on taking the big step of starting your own business. Or perhaps you’ve been working under the umbrella of one name for years, and you’ve committed yourself to a rebrand that will represent your business more accurately. You’ve likely finished every other facet of your brand except this pesky business name. It can be […]

Reading Time: 2 minutesThe internet is crowded with websites and social media posts competing for the attention and money of their audiences and potential customers. Every second, millions of people are using search engines to find a product or service, so ensuring your website has the potential to be seen means spending enough time focusing on your inbound […]

Reading Time: 2 minutesThe release of a new product launch, or even a website, is a huge deal for a small business. As a brand, a new launch can be embraced as an opportunity to build awareness and solidify and deepen the relationship with your audience, customers, and stakeholders.    Ensuring your launch is a success is critical, […]

Reading Time: 2 minutesRegardless of how far website design and coding has evolved over the decades, countless business websites still look like they were designed by their early 2000s predecessors. We fully support your love of boy bands and Pop-Tarts, but when it comes to your brand’s website, its time to attract customers that trust that you’ve joined […]

Reading Time: 2 minutesEvery fine-tuned professional website on the internet didn’t get that way on the first try. Some small business owners have spent countless hours tweaking and groaning at the fact that they can’t get their brand’s website to truly represent their identity and attract potential customers. The truth is, many of those “perfect” websites have been […]

Reading Time: 2 minutes  Should you put your price on your website for people to see? It is a never-ending debate, and everyone seems to have a different opinion on this subject. Some people have the belief that putting a price on the website is a good thing, as it is beneficial for both the parties (the seller […]