This is one of my favourite spaces to share our new branding and website launches, along side some fantastic business and finance information.
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The release of a new product launch, or even a website, is a huge deal for a small business. As a brand, a new launch can be embraced as an opportunity to build awareness and solidify and deepen the relationship with your audience, customers, and stakeholders.
Ensuring your launch is a success is critical, so here are a few ways you can celebrate while increasing the reach of your brand and your reputation:
A landing page, separate from a full website, is a content-rich webpage that provides visitors with relevant information and value about your new product or service. Use images, videos, keywords, and testimonials to communicate your launch effectively.
You already know social media is one of the best ways to build relationships with your customers, yet still, so many brands don’t use it properly. Be sure to use sponsored ads to find new customers, eye-catching images and videos to grab attention, and respond to comments and concerns in a timely matter.
When it comes to celebrating, try a contest that promotes the sharing of a post for the chance to win a free product. It’s a popular trend on social media because it works – everyone loves the chance to win free stuff and support their favourite brands.
This means your banners, profile images, and even your physical branding like pens and letterhead to create excitement about the launch. If you want, don’t give too much away about your product to ignite mystery and increased enthusiasm about what’s coming.
Your customers want to feel appreciated for their loyalty. You can celebrate your new launch by providing exclusive discounts and access to information that isn’t available to the public. You can even promote a launch party with invites to only those who are part of your email marketing subscribers. If you don’t yet have many email followers, send out a social media post letting your followers know that there will be an invite coming soon.
Send a series of emails beginning with a sneak peek and providing hints and graphics to build excitement. Don’t make your emails too long, instead focus on subject lines and header images to capture attention and lead followers to your landing page.
Everyone loves a good party and a new launch his an excellent excuse to bring people together. Invite your team, customers, and stakeholders and offer something even as simple and branding and refreshments – it will increase the hype about the launch and help build strong relationships.
Having those important to your brand present in one place is also a great idea for doing market research and finding out how your brand can better deliver to your customers.
Interested in learning more about how you can have the best launch for your product or website and celebrate in style? Reach out for a conversation with a member of my team today!