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Regardless of how far website design and coding has evolved over the decades, countless business websites still look like they were designed by their early 2000s predecessors. We fully support your love of boy bands and Pop-Tarts, but when it comes to your brand’s website, its time to attract customers that trust that you’ve joined the digital age of plug-ins and inbound marketing.
Your own business requirements will decide how your website is designed or what elements are crucial to its success, such as shopping integration or membership forms. However, there are so many features or upgrades that are universal to almost any small business that can help them communicate more effectively and deliver an optimized customer experience.
Make Communication as Quick as Possible
Often referred to as chatbots, but the term has been given a more negative connotation of unhelpful and annoying chat boxes, conversational AI will actually provide your website with a quick and efficient way of communicating with your brand. Thankfully, there is a highly responsive tech that will act as a personalized digital employee for your site, answering questions, and forwarding the right inquiries to your team.
If you don’t decide to benefit from a chatbot, or it isn’t required for your brand, be sure to make your contact page clear and concise with its own visible placement on your navigation bar. And, on every other page of your website, there should be a button linking to your contact information or form to make it even easier for potential customers to get in touch.
Offer Something of Value to Your Visitors
We can’t emphasize enough how crucial it is to provide something of value to your customers. When you’re attempting to compete with countless other websites for attention, that extra connection that defines why your customers should choose you is essential.
Search engines can link to any page on your website, so make sure that there is something of value right dead and center. A picture, testimonial, or opt-in, can be strategically placed to spark interest quickly. Defining your value in alignment with your brand identity is great, but it’s also important to drive traffic from Google to this value. This is where SEO (search engine optimization) and inbound marketing come into play. Your content needs to be optimized with the relevant keywords and other SEO factors.
And finally, a blog is no longer considered an optional feature for connecting with your customers, current and potential. It’s become the most prominent and effective method of pushing your website to the top of search results. This ensures your social media provides value incentives to attract website hits and becomes the best place to answer questions and prove your personality and gain their trust.
There are so many websites on the interwebs (literally millions) that many of them start to look alike, especially as trends and features evolve. Don’t feel shy about adding your own personality and imagination to how you deliver your brand to your customers. Remember though to always align it with your target market’s demographics, interests, and other unique characteristics.
If you’re wondering whether it’s time for you to hire a website designer, read our blog here, and feel free to reach out with your questions!