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Should you put your price on your website for people to see? It is a never-ending debate, and everyone seems to have a different opinion on this subject. Some people have the belief that putting a price on the website is a good thing, as it is beneficial for both the parties (the seller and the buyer). On the other hand, some people have the opinion that it is not the right approach as it may not get you excellent sales and customers. However, in my experience, the answer to this question is yes. You should always have some sort of price on your website.
Putting a price on your website has different advantages and disadvantages, but the pro's tend to outweigh the cons. Here are the three main reasons why you should put your pricing on your website for people to see:
Having a price on your website saves a lot of time. It stops the dozen of unqualified leads in your mailbox each week. It also saves the time of the unqualified clients who are reaching out. Having a price on your website instantly means that anyone who is contacting you (at least the people who actually read your website…) knows where they stand and if they can afford your services. There is nothing worse than having to have the “we can't afford this” conversation with a vendor.
Adding pricing to your website can sometimes give you a bit of a status boost, depending on your pricing. For example, if I head over to your website and see that $10k package you are offering, I will instantly think that you are on par with the other $10k service providers in your industry. This can also work the opposite way though. If I see that your pricing is extremely low, my mind will instantly go to the other end of the spectrum and think your services align with others that are offering things for that price. In this situation, a “starting from” or “average spend” price structure is good.
Not putting a price on your website is one of the main reasons behind lesser reach. Sometimes people won't contact you because you don't put pricing on your website. For example, if you are a portrait photographer, and your work is out-of-this-world-fantastic, but your pricing is not on your website, I will automatically assume it's also “out of this world”. Take Chanel for example, their limited edition handbags are always “price on enquiry” because they are so expensive that just looking at those $$ make you feel light-headed. While you may be perfectly within my budget, if your work is fantastic and your pricing isn't visible, I'm going to assume you are super expensive.
Considering the above, it is always a good idea to add some numbers on your website. It will give people an idea of your pricing and what they expect before they send you messages. Meaning that the potential customers you receive through your website are ready, qualified, and ready to spend. I would advise not adding in a break-down of every single penny, as that can be overwhelming or complicated, but a “starting at” is always a good place to begin. Listen to the attached podcast episode and let me know your thoughts below? Are you all for adding pricing to your website? Or have you been surviving for years without it?
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