Reading Time: 4 minutesEffective branding makes for a successful business, but no company is perfect. Be sure to avoid these common branding mistakes at all costs! Branding is a critical part of any marketing campaign. It serves as your brand identity, the very foundation of brand recognition. Think McDonald’s and its golden arches or Nike with its swoosh […]

Reading Time: 3 minutesThe homepage is the first thing that clients see on your site. With these tips, you can create a well-designed homepage that never fails to attract clients!  First impressions are everything, especially when you’re a designer looking for potential clients. You want clients to see your talents, your (good) taste, and of course, your skills […]

Reading Time: 4 minutesAre you having trouble getting client inquiries? It’s not easy, we know! Here are tips that will help your business gain traction by acquiring more client inquiries So your beautifully designed website is up and running, it’s been populated with high-quality content, and you’ve been open for business for weeks. Yet you’re still having trouble […]

Reading Time: 3 minutesHow important is a colour to branding? Here are ways to choose the right brand colours to boost your business and attract MORE subscribers! Let’s talk about colours – brand colours, that is.  Ever wonder how colour affects people? There is a reason why colours are a huge part of establishing a brand. Colour affects […]

Reading Time: 2 minutesBranding itself is a hugely broad term that encompasses many smaller heads. To succeed in the universe of branding, you need to know these most common terms.  Knowing the definition of ‘branding’ might get you started in creating your business. However, there are so many more terms that encompass the umbrella of branding and its […]

Reading Time: 4 minutesApart from the popularity, the hordes of followers, and money in the bank, what do all successful online businesses have in common? All successful business owners have established themselves in a niche. Targeting your niche makes it easier to develop designs that will resonate with your target audience. Establishing yourself in a niche will also […]

Reading Time: 4 minutesYou might not know it, but you could be making simple website mistakes, turning off thousands of users in the process. Here are ways to correct these common website mistakes. These days, virtually everyone and their sister have a website. But, maintaining a website, that’s a different story. When done right, websites give you a […]

Reading Time: 2 minutesThe value ladder has immense power for any kind of business, no matter who your customer is. If you’re not using the value ladder, here’s why you need to take a different approach.  Who has the power in your business? Is it the ones in charge or perhaps the employees whose direct customer service (and […]

Reading Time: 3 minutesAttracting visitors to your website can seem like an endless battle; converting them into customers might seem entirely out of your control. You’ve built an attractive website and done your best to push those keywords, yet it seems you can’t grow those conversions no matter what you do. Here’s how to boost your website conversions […]