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Attracting visitors to your website can seem like an endless battle; converting them into customers might seem entirely out of your control. You’ve built an attractive website and done your best to push those keywords, yet it seems you can’t grow those conversions no matter what you do. Here’s how to boost your website conversions in one week.
Post content on your blog that is at least 500 words, uses well-researched keywords, but most of all, provide value to your potential customer.
Keyword tools are great for finding phrases that will up your chance of Google listing your website near the top of SERPs (Search engine result pages). And, Google is more likely to use websites that are updated more regularly – another reason to post content often. Mondays are a great day to do so because it leaves a few days for Google’s bots to register your new content, so it appears in search results (it’s not instant).
Writing content that provides value, answers a question that customers are likely to search, and proves that you’re experts in your field will increase the chances that those leads will convert. Don’t forget to add a well thought out CTA at the end of your post – with a button that will easily lead readers to a contact page or online shopping checkout.
Extra Tip: Try creating a video to correlate with your blog post. They’re more likely to show up on Google and engage your visitors for longer.
Gather testimonials from previous customers, clients, or partners. Post them strategically throughout your website. Remember to state who made the testimonial and link to them if they’re another business (this will up your SEO and prove you didn’t make the testimonials up yourself.
You can also ask customers you trust to leave reviews on your Facebook page. This will promote potential customers who are on the fence to likely purchase because they want the “if it works for them, it will work for me” experience. Plus, it’s proof you’re legit and that you offer excellent customer service.
Extra Tip: Respond to all your reviews and comments on your posts. It makes you appear approachable and considerate to your audience as well as gives even more content for social media and Google to pick up on and show to potential conversions.
Update your website to its latest version, add security measures that protect your information as well as your customers. If your web platform is using an old version, it’s far less likely to show up on Google and, without the proper security, could be turning potential customers away.
Extra Tip: If you’re still using the domain name of your web platform (ex. www.flowershop.wordpress.com), pay for your own domain. Nothing shows unprofessional than a business that doesn’t see the point in owning their own domain – it means you might not put the work into your business itself either. And could lead customers to believe you aren’t legit.
Get rid of all the pop-up ads. Visitors to your website who want to find valuable content and communicate with you, but are bombarded with pop-up videos and ads at every corner, are just going to leave. Keep it to one maximum on each page and instead of it being an add, have it be an offer for 10% off their first order or something similar instead.
Extra Tip: Sponsored or Affiliate Ads are more effective ways of building your online revenue without scaring leads away. They fit in nicely to your page and provide even more value to your visitors.
If it will help for your industry or business, add a chatbot that will instantly answer questions from visitors who may need a little extra information before converting. They have a bad rep. But a chatbot that is effectively placed and actually provides information can significantly increase the conversions on your website.
Extra Tip: Be sure to add your necessary contact information so that someone who wants to talk to a personable human can quickly reach out.
Interested in developing a strategy to use marketing to effectively push more visitors to your website and boost your conversions even further over time? Reach out for a conversation with a member of our team today.