Reading Time: 3 minutesA design-focused brand is critical in making a lasting impact on potential clients. This goes especially to entrepreneurs whose businesses are based on fashion, lifestyle, and graphic design. Your work translates into everything related to your business – your website, social media feeds, packaging, marketing materials, etc.  If say, your brand is in dire need […]

Reading Time: 2 minutesAs part of your overall marketing strategy, you need to embrace social media. Social media give you unprecedented access to your potential customer base, something that was completely unheard of before. Social media can also allow you to garner great insights into your customer and the success of your marketing campaigns. However, to be successful, […]

Reading Time: 5 minutesFor some hard-working entrepreneurs, juggling with too many things every day can lead to losing focus on certain areas of the business, like a minor website design update. Your website represents your business and if you want to make sure that it is making an impact on potential clients, your website has to be fresh, […]

Reading Time: 4 minutesIf you’re planning to sell a product or service online, then you know a shopping cart will be the lifeblood of your online business. Choosing a dependable and trusted shopping cart solution for your business is essential because nothing will put off customers quite like a problematic payment process. It seems easier to just slap […]

Reading Time: 3 minutesNot everyone’s going to love your brand, and you don’t want everyone to love your brand either. If all people like your brand, that’s a sure sign that you are doing something wrong.  If you keep trying to appeal to all people, you won’t be able to build a strong, well-defined brand identity. If your […]

Reading Time: 4 minutesThinking of cementing your online business’ success with a steady stream of fresh content that you can market and sell to your target audience at any price you choose? Sounds like you need a reliable online course platform.  When it comes to hosted solutions, two services come to mind: Kajabi and Teachable. Both services offer […]

Reading Time: 3 minutesIt’s hard to connect with your target audience over email simply because text-based content doesn’t have a tone. That’s why it’s important to write compelling content to grab the readers’ attention through email.  Subscriber engagement is all about providing the right message to the right people at the right time. It is no longer enough […]

Reading Time: 3 minutesNo matter what type of business you run (or are thinking of running), you should probably be on social media. Used well, social media can benefit just about every business. The key to making the most of social media is to choose the right platform for your needs, wants, and budget. With that in mind, […]

Reading Time: 3 minutes“I actually kind of liked that it was semi-custom versus custom because I was able to choose a template that I liked and get a good idea beforehand what the website would look like.” Kristi Rehler – Personal & Business Finances This is a very fun one for me, as it’s not often we work […]