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Virtually everyone’s using a mobile device to access the internet. For online entrepreneurs, offering a silky smooth user experience is a must; that’s why building a mobile-friendly website should be a top priority.
And get this, Google and other major search engines prioritize mobile-friendly websites. If your website is slow and clunky, it will drop to the bottom of the searches, never to be seen by potential clients ever again!
So what’s a mobile-friendly website? A mobile-friendly website is designed to fit small screens, particularly mobile phones and tablets. On a small screen, a mobile-friendly website is snappy. Interacting with a mobile-friendly website should be seamless; it should provide a pleasant user experience.
How to build a mobile-friendly website? Keep these best practices in mind:
When writing content for your website or blog, be sure to trim the text for readability on a small screen. Your text content should be easy to scan. No one has the time nor the patience to read long articles these days, so the text content should be broken down into easy-to-digest chunks. Break up long blocks of text with images and videos. Use headers, bold texts, and bullet points to shorten a long paragraph.
Since mobile device users interact with your website on a small screen, it makes sense to size up all the clickable links and buttons. They’re using their fingers to tap on a button, not a desktop mouse. It’s frustrating when the clickable buttons are too small; they might end up clicking the wrong thing and leaving your site in a huff.
Apart from sizing up your clickable links and buttons, make sure to size up the form fields too. If you can, shorten the processing by reducing the amount of typing needed to complete the form. Save space by adding dropdown buttons. Keep the type-in fields to a bare minimum!
To make your website easy to navigate, stick the mobile navigation at the top of the screen. That includes the website pages, essential links, search bar, etc. This way, users could simply tap, tap, tap with their thumbs when interacting with your website!
Graphic-heavy visuals will affect your website’s loading times. If your website does not load within 3 seconds (or less), you need to check the images and reduce their file size. Photos should be no larger than 1500 pixels –2500 pixels. The files size should be in KBs, not MBs. Stick to .jpg file format instead of .png or .gif because it’s the lightest. Finally, compress any image that you will upload each time. This will save you the hassle of filing through old visuals and compressing one by one.
Avoid tiny font sizes because these will make reading extremely hard and annoying on a small screen. The title texts and heading should be a minimum of 16 pt while the rest of the content should be at 14 pt. Never assume that your readers would just zoom in and out of the web pages with your small texts. The goal here is to make your website easy to read so people will stay on your website longer.
To avoid making users search the depths of your navigation for contact information, make your business details clickable. That includes your business email, address, and phone number. When clicked, the buttons would trigger a prompt that opens the mail app pr the maps so people can send a message or find your business quickly. When developing a mobile-friendly website, be sure to test on all the major browsers, so your site looks right on every screen.
The website footer is vital because all the critical information about the website or business is listed on it. Unfortunately, it’s always overlooked. Improve the format to make sure that your website footer gets a fair amount of attention. List all the necessary links on your footer like your social media icons, email opt-ins, web page links, etc. Add a “Back to Top” button so users can quickly go back to the top of the website page without having to scroll. Finally, be sure that the controls are easy to find, easy to click, and with the correct links.
A mobile-friendly website is non-negotiable because most people are reading and buying online using mobile devices. It’s all about providing the best user experience because no one has the patience to wait for more than five seconds for a website page to load these days or squinting to read teeny tiny texts. With these tips, you can improve the look of your website and appeal to more people!
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