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It's the new year; the best time to take a closer look at your branding to see if there are things that need improving!
The thing with personal branding is that there is always room for improvement. If you want to see better results for the months to come, you have to think of the best way to present yourself to your loyal followers. By striving to become an influencer, you’ll soon become a market leader, someone who people look up to or aspire to be!
Personal branding is all about showcasing your unique personality through your business, building a community, and establishing an active presence online. When building a personal brand, it’s important that you’re eliciting the right emotions; your brand should resonate with your ideal customer.
It sure is, now more than ever since businesses are opening up! The pandemic led to uncertainties, so it’s critical to build a trusted brand, a business that people can depend on. And if you’re an aspiring influencer, you need to put yourself out there to be noticed. Whether you’re trying to gain more followers, boost your sales, or monetize your website traffic, it’s important to work on your brand to add more value to your business and increase viewership.
While personal branding is all about you, don’t forget to highlight the value of your business. It’s not enough to promote your business with words; you’re not just marketing a business to sell. You need to address people’s pain points and provide a solution. When people realize the value of your offer, they’ll start to trust your brand more. And when people start trusting your personal brand, you’ll get a firmer hold on your ideal client’s attention. Eventually, they’ll start putting more weight on your words, and that’s how influencers are born.
Transparency and authenticity are hard to find on social media because people keep flexing the unattainable online – a perfect figure, a high-flying lifestyle, mind-bending revenue numbers, etc. But most times, what you see online is not real.
If you want to be perceived as a market leader and gain people’s trust, you need to focus on showing your authentic self. Market leaders do not waste time showing off how many cars they have or how often they go on a luxurious holiday. They’re all about the results.
Be transparent. Spread your message with full disclosure of your wins and losses. It’s tempting to gloss things over to maintain a certain image to gain attention or attract leads, but if you want to become a respected personality in your niche and gain the trust of your followers, you need to be transparent and authentic.
Clarity is power, especially if you’re trying to improve your personal branding this 2022. Know your niche, perfect your tone, and find your ideal customer. You can’t build a strong brand if you keep marketing your business to the wrong people. You can’t talk about the latest fall fashion to a bunch of software programmers. You don’t want to put in the work only to see your message falling on deaf ears. This 2022, don’t be afraid to invest in your personal brand. Get the message across clearly, and express your message to the right people.
The road to becoming a market leader is rife with challenges, and the hardest one of all is to stand out in the seas of aspiring influencers, just like you. Millions of people want to become market leaders too; how to even stand out?
Be compelling, unique, and entertaining! If you do the same thing as other aspiring influencers do, your messages will be drowned by billions of your competitors’ messages. From your marketing messages to social media shout-outs, engage your audience in an engaging and entertaining way. Come up with your own unique way to inspire and influence people.
Go find where your ideal audience lives online. Don’t waste time building a personal brand on the wrong platform because you won’t achieve the best results this way. Find out where your tribe hangs out!
Familiarize yourself with the platforms and start building a community. Again, offer value, show what you can contribute to your community to make them stick around. Apart from having the expertise and leadership, you have to figure out the best platform to form a community. That’s how you build a trusted brand.
Building a memorable, trusted brand takes a lot of hard work, especially now that virtually anyone aspires to be an influencer. By continuously working on your personal branding, your business will stay relevant this 2022. But don’t wait until 2022 to get started on building a better personal brand, do it every chance you get to establish a stronger, recognisable, and inspiring business.
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