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Meta description: Business on the lull? No need for a total revamp, there are ways to refresh a stale business. Try these proven strategies and give your customers something to rave about!
There is something comforting about routines, going about well-worn habits to set the (predictable) tone of the day and reap the (same) results. While there’s nothing wrong with fixing what ain’t broke, hitting a lull in your business is definitely a cause for concern. You don’t want to be stuck doing the same old thing while your competitors are out there reinventing themselves.
Hitting a lull in businesses is normal, and many situations could cause the company to become stale without even realizing it. If your business has hit a lull, perhaps it’s time for a change.
Ready to reinvigorate your brand? If you’re ready to make simple changes to a lulling business, try these tips:
If it’s been a while before your marketing efforts led to more conversions, take it as a sign that your online marketing strategy needs updating and fast!
If you’ve stopped posting on your FB group, added new images on IG, or uploaded new pins on Pinterest, start posting on your socials right now. You don’t have to sell something just to market a business. You can educate and entertain! You never know what kind of exceptional results you’ll get by simply posting an image on one social media account every day.
The same thing can be said for your email marketing strategy. Create a new newsletter, send follow-up emails, think of a great contest to get subscribers excited for your exclusive content. Customers always look for value and consistency in a brand, so it’s essential to give your customers what they want to succeed in your marketing efforts.
There’s no need for a complete website revamp to refresh a stale business. Just a minor tweak, these are enough to make a website look and feel brand new. Take your website copy, for example; when was the last time you gave it a refresh? Outdated copies could be keeping you from attracting your new clients.
If it’s been years since you’ve updated your website copy, your current copy might no longer align with your business. So many things can happen in a span of a year, especially living in the new normal.
When the biz is in a lull, use this opportunity to update your website copy and portfolio. If you are a service-based business, check every website page and see what needs to be updated. If some specials are no longer available, remove these from your site. If you’ve gained more experience, update your About page. If some services are no longer offered, update your Services page, pronto!
If you are selling products, start with your Products page. If an item is no longer available yet, the product page is still showing; you need to delete that page, pronto. The same thing goes for infos that no longer apply to your current business; they need to go.
Essentially, you want your website and portfolio to reflect your business right now. It shouldn’t feature old copies that no longer apply to your current branding. By keeping your website and portfolio fresh, you will attract new customers.
Nothing freshens up a stale biz quite like new images! A new header, a fresh batch of product photos, or any creative images that put your brand front and center is a great way to let customers know that you’re always coming up with something new despite the same old same old.
People don’t expect businesses to come up with the trendiest offers or the craziest products over time, but they do expect honesty, transparency, and perhaps, a personal touch! There’s no need to fill your website and social media accounts with just product photos or stock images, either.
You can show a little of your personality online by sharing some behind-the-scenes snaps, tutorials, product demos, or a short vlog about your real-life work life. You can also share some snaps of your favorite products, recos, cozy spots, hangouts, even places and spaces that have nothing to do with selling. In terms of brainstorming for new visuals, be as creative as you can. Don’t be afraid to get a little personal because your customers want to see the real you.
One way to market your business without really trying is to get previous and current clients to rave about your business. Sometimes people are ready to make a purchase, but they need a little push to commit. A glowing review, a positive customer story, or testimonials just might be the push customers need to hit the checkout.
Testimonials, reviews, or customer feedback are so effective because these show real results. And most times, they were made for sharing an experience and not necessarily to push for a sale. A success story also takes the pressure off you in terms of marketing your business, because other people are doing the promotions for you.
If you have a great experience with previous clients, asking for positive feedback or review should be easy. You can reach out to previous clients via email. Do this the soonest possible and never wait for several months to even years before reaching out to a client. If you wait too long, the client might not remember how well you’ve served them.
Add feedback and testimonial collection to your workflow. If you’re using a client management system, you can automate this process. You can create a template asking for testimonials, set up the step on your client management program, and choose when to send out the emails.
Social media made it easy to interact with established businesses, celebrities, and market leaders. Called “influencers,” popular social media personalities use their massive following to educate, entertain, and promote products and services.
If the business has slowed down, use the extra time to follow influencers in your niche, engage with these market leaders and their followers in the comments section. You can also reach out to these brands and personalities in private and propose a collaboration. The collaboration could be a joint contest, a sponsored blog, guest posts, brand ambassador programs, or sponsored social media content.
By expanding your network and establishing great business relationships with influencers, you can cross-promote, reach audiences that you might not otherwise reach on your own, and add a fresh new vibe to your business.
Change can be good. It doesn’t mean doing a complete overhaul of your business; there’s no need to make drastic changes unless the situation calls for it. Making a little tweak here and there is enough to refresh a stale business. With these tips, you can introduce something new for your current customers to enjoy and for future customers to look forward to!
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