Reading Time: 4 minutesThe first impressions last, and a killer welcome sequence enables you to shape how clients perceive your brand. When people sign up for your email list, you want to give the impression that you’re a professional, you take this business seriously, and they are in good hands.  What is a welcome sequence, and why does […]

Reading Time: 3 minutesTo build a personal brand successfully, you need to stand out. It’s daunting when you don’t know where or how to start but with a willingness to try new things and find out what works for you and your audience, you can transform a small business into a successful brand.  It takes hard work and […]

Reading Time: 4 minutesWhen you’re on your own building a business empire, it’s nice to know that some tasks can be automated using services like Dubsado. These repetitive tasks eat up a lot of your time. With Dubsado, you can choose what tasks to automate and let the platform do the rest. It enables you to run critical […]

Reading Time: 4 minutesTired of spinning the same content to the same target audience day in and day out? Struggling to market to a broader audience with your creative juices drying up? It’s normal to feel like you’ve blogged about every topic worth blogging about when you’ve been in the business for years.  To reach a broader audience […]

Reading Time: 3 minutesAchieving a website’s appearance takes lots of planning. One of the most critical factors that affect a website’s appearance is the visuals.  Adding images to a website is a massive part of its visual appeal, but did you know these could impact your SEO too? Many elements come into play in achieving effective SEO, and […]

Reading Time: 3 minutesBuying products and services online has become infinitely easier thanks to mobile devices. These days, we don’t expect customers to sit down in front of a computer to make a purchase. But no matter how accessible businesses are online, many customers are still abandoning their carts at the checkout! There are many reasons why online […]

Reading Time: 4 minutesBefore social media, brands would rely on online forums or messenger boards to introduce their brand, target their core audiences, and build an engaged community.  Social media sites have become the go-to platforms for connecting with people with similar interests and hobbies. These sites enabled businesses to create private groups where members could come together […]

Reading Time: 4 minutesTrust is earned, but if you’re a solopreneur juggling so many things, you want potential clients to trust your brand right away. This will take time, and there are no shortcuts to building a trusted brand. That said, you can make it easier for people to trust your brand quickly by leveraging social media platforms […]

Reading Time: 4 minutesHow you present your website matters. If you’re not conveying the right message, you might not make much of an impact on people.  When it comes to presenting content, you only have 3 seconds to connect with your target audience. If you’re not delivering the content in a way that holds people’s attention within 3 […]