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Affiliate programs make billions of pounds every year. For solopreneurs who want to get a piece of that profitable pie, knowing how to present and share your affiliate links to the proper channels is essential. If you still don’t have a system for sharing and marketing your affiliate links, this guide is for you!
Posting and sharing affiliate links are the easy part. Finding ways to make your links easier on the eyes is a different beast altogether. A link shortener like PrettyLinks makes sharing any link easier without ruining the look of your descriptions.
There are times when the affiliate links aren’t clickable, or they don’t look good, and PrettyLinks makes your description look perfectly on-brand while being clickable. There may be free link shorteners out there like Bit.ly, but if you are a business owner with a website, a proper link shortening app like PrettyLinks makes it easier to track the performance of every permanent link you create. From the analytics, you can see how often people click on your affiliate links. Such information will be helpful for future promotions!
Shortening your affiliate links makes long URLs shareable, memorable, and more aesthetically pleasing. Thankfully, shortening links is so easy on PrettyLinks. Just download and install the PrettyLInks plugin on your website. If you are still experimenting with PrettyLinks, activate the free version. You can always upgrade later.
After activating the PrettyLinks plugin, go to the Pretty Links menu and select “Add New.” Copy and paste your long URL in the “Target URL” field and customize the shortened link. Next, go to the “Advanced Tab,” add a “No-Follow” attribute and tick the “Tracking” box to keep the link juice. Click the “update” button, and that's it; your shortened URL is now ready for sharing!
Your affiliate revenue is tied directly to your affiliate links, so choosing the proper channels to post these links is critical to the success of your marketing campaign. Focus on places your target audience is likely to frequent – platforms that will provide maximum exposure. Below are some of the best places to share affiliate links:
Do you send newsletters to your subscribers? If yes, then use that space to insert several affiliate links. But to avoid putting off subscribers, you don’t just post the links and ask readers to buy a product – this has to be done subtly. Posting affiliate links tend to trigger spam filters too.
The best strategy is to provide high-quality, valuable content to readers. Any links embedded into the newsletter should fit the content organically. It shouldn’t feel forced into the content because people can tell if you’re trying to sell them something. It’s just a matter of figuring out the smoothest way to present the right products, so the overall content doesn’t feel forced.
If you’ve been blogging for a while, then your affiliate links should be added to your blog site for maximum exposure. You’ve already got readers on your website eager to check out your content, so promoting affiliate links on this platform is a natural progression of your online business.
Again, focus on providing value instead of using your blog site to post affiliate links. Add the affiliate links only when it makes sense. For example, review-style posts or roundups set the perfect stage for affiliate marketing.
If you are uploading video content on Vimeo or YouTube, the description box is a great place to post any affiliate links you might have. You can discuss the products on the video and say that you’ve posted the affiliate links in the description box in case they are interested. There is no need for a long, winded explanation; briefly mention the affiliate links in the video.
Now to post the affiliate links, go to the Video Manager if you’re using YouTube and click “Edit.” Pull up the “Info and Settings” and look for the description under the basic info tab. Add a disclaimer if you’re posting affiliate links for transparency.
Like video content, you can post affiliate links on the podcast metadata. Again, briefly go through the affiliate products and post a disclaimer on the description box for transparency.
Your social media profiles are the best places to share and promote affiliate links because most people are on these platforms! And social media are readily accessible using mobile devices, so you know people are on these platforms for hours on end.
But the thing with social media descriptions is that the space for content is somewhat limited. There are times when shoutouts are cut-off on Facebook, for example. To get the most attention, keep the shoutouts short and straightforward.
You can also create a link tree or a landing page and post the link on your social media to let people choose what links to click. This is an excellent idea if you are promoting different products. Technology is constantly changing, so if there are other apps you can use to make promotions easier or more effective, go ahead and experiment – see what works the best for your audience.
To make your affiliate marketing campaign successful, you should dutifully share and promote the links. Being consistent takes a lot of work, but it’s worth it in the end. If you can present your affiliate links correctly and in the proper channels, you will earn more clicks, leading to significant passive income!
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