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There are days when you're so busy dealing with clients left and right and days when everything's quiet. It's normal to experience an ebb and flow when running a small business. As an entrepreneur who’s still making a name for yourself in your niche, you’re still working on achieving a more stable stream of clients – that’s part of the journey!
What you don’t want to do is to freak the eff out when you haven't heard from prospects days after the last convo! If things at work started slowing down, take it as an opportunity to update your marketing strategies and improve your business process. In this guide, we’re dishing out 8 positive things you can do while business is slow.
Now that you have more time to improve some of your marketing materials, sit down and update your old opt-in page; it’s probably been months or years before it had a design refresh. Updating your opt-in helps attract more subscribers, and the tweaks do not have to be major. You can add a new image, create a new copy, or present a new offer. Some offers could be:
Brainstorm ways to add new offers for the opt-in to get more people to leave their emails for future promotions.
If you’ve been putting your website update for a while now because you’ve been so busy with the biz, now’s a good time to spend time on this. Go ahead and give your website content and design a makeover! Check out the website pages, see if the copy is still in line with your objectives and business infos. Focus on the following pages:
As for the website design, check the visuals and videos, see if these pieces of content are still relevant to your business. If you’ve been using the same header for years, it’s time to give the page a fresh look. You can also check out new themes and see which one is best for your website.
Have you been ignoring your social media pages? Over half of the population are on various social media platforms, so you should never lose touch with your followers! Go and check out your social media pages, update your business infos. Head to the comments section and see if there are questions that you’ve missed answering. Ask questions, get the convos flowing by posting your professional insights, sharing inspiring quotes, or any content that will get people talking.
You have to be active on social media, especially if most of your website traffic comes from these platforms. Check your analytics to determine which platform is the most popular among your target audience and start from there.
Keeping your sales page content fresh and updated is vital in building a consistent brand. And this is a great strategy too, if you want to catch any mistakes easily. It’s surprising how often businesses suffer from connections, links, or payment forms break. By updating your sales pages and funnels during your downtime, you won’t lose any sales caused by broken links.
To update your sales pages, you can brainstorm offers and create a copy that will resonate well with your target audience. You can also create upsell offers, tripwires, and vouchers to make any offer sound hard to resist. There are also loads of sales page templates online in case you need a little inspiration.
Is your target audience still receptive to your marketing messages? If the answer is no, then it means your target audience is changing. You’ll need to adjust your marketing copies to reflect these changes. Your marketing messages should be written in a way that would engage the specific age, stage of life, occupation, and demographics of your ideal client.
Check your Google analytics, and tracking tools to determine the demographics of people going to your website and sales pages. Use the information from these analytics tools to determine if your marketing messages remain in line with the demographics of your target audience.
A great way to nurture a strong business relationship with your client is touching base with them even if you’re not selling anything. This is a strategic move that will build engagement with loyal customers while also staying on top of your clients’ minds.
If your clients have raved about your product or service in the past, send them a message to see how they're doing, and then try asking for a testimonial to post on your website and social media. You can do a feature on them to get them to give you a positive review.
One thing to remember when it comes to touching base with your previous clients is to be sincere about it. The interaction has to be genuine and not sales pitchy to motivate people to respond to your messages.
Although vlogging is the trendy new way to market a business and connect with customers, blogging remains an effective way to promote a business + boost your online visibility.
If you haven’t been blogging for a while, do it now when the business is slow, and you have more free time. Blog about your business, what you’ve been up to, and touch on topics that are relevant to your target audience. After you’re done blogging, take extra time to format the blogs and schedule them out. With your extra time, you have more blogs to publish, which means plenty of opportunities for SEO and connecting with your readers.
A giveaway or a contest is an effective strategy to get people talking! Who doesn’t want to win a prize, right? Tease them about the contest when things on your website or social media quiet down, and within minutes, people will be beside themselves with excitement.
You can spread out the teasers for several days to drum up attention and then set a date for the contest announcement, what prizes are at stake, what the rules are, and how to increase their chances of winning. Then, on the days leading up to the contest date, encourage others to join or showcase the prizes to get people excited on the draw day.
Don’t feel disheartened when business is slow; all business owners go through the same thing. It’s important to keep yourself productive despite the lack of sales so you’ll never lose the motivation to improve your business!
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