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Regardless if you're a small business blogger, an influencer, a hobbyist, or a market leader, your blog should have a logo because it is the first thing readers see when they visit your website. A brand logo represents your brand; it's one that you will use all the time for promotions.
If you think that you need to hire a graphic designer to get a beautiful brand logo, think again. There are loads of visual tools out there that you can use to create a brand logo on your own. This is great for anyone who doesn't have graphic design skills.
There are four types of brand logos to consider when piecing together a design for your logo:
Wordmark: This is essentially a text logo, typically the business name. You'll use a unique font style and brand colour to make your wordmark logo stand out.
Letterform: This is similar to a wordmark logo; it's still a text-based logo but is usually an acronym or initials of the brand to save space. Great examples would be BBC, IBM, and H&M.
Brandmark: An icon-based logo like Nike's swoosh icon, Apple's apple, or Facebook's F app icon. When done right, the brandmark is instantly recognizable with minimal effort. No reading is necessary because it's memorable. However, the brand should already have some level of recognition to create an instantly identifiable brand logo.
Emblem: This combines typographical (text) and icon logo. The icon + unique font gives a deep sense of old-world solidity and cohesiveness to a brand. Warner Bros., NFL, and Starbucks logos are great examples of emblem logos.
To make a positive impression: A well-designed blog logo will attract attention among potential readers and encourage them to check out your blog.
Establish authority: You want people to take your brand seriously, and a blog logo makes it easier to position yourself as a market leader in your niche. With a well-designed blog logo, you will be perceived as a professional and that you have the skills and expertise to write about the subjects at hand.
To stand out and build recognition: A blog logo helps distinguish your unique brand from others. It helps build recognition among your readers too.
Develop a brand identity: All your branding elements will be based on your brand identity. A blog logo helps develop a defined brand identity, enabling you to make a connection with your audience and turn casual blog visitors into avid readers or, perhaps, subscribers.
Your brand logo represents your business online and offline, so it must resonate with your ideal client. This goes no matter what kind of business you're into – travel, fashion, lifestyle, beauty, etc. To create a design that connects with your core audience, you need to determine what kind of people are drawn to your blog. Who are your target audience is, and what are their identifying details? What is the demographic of your ideal client, and what sparks their interest?
These are important because you don't want the logo to go against the sensibilities of your core audience. A cheerful logo with bright colours won't do well for a website about depression. It just sends the wrong message.
Your logo colours should be consistent or complementary to your website's colour palette. When making an impression on clients, you want to offer a consistent user experience, so the logo must be compatible with your other branding elements.
Your logo colour scheme should elicit the right emotions in your target audience. This enables you to influence your core audience subconsciously. The visuals and their meaning must always complement your website.
Consistency is everything in marketing; you want your blog logo to represent not your blog but your brand. The font style and colours should be the same as your blog and website colour palette.
Avoid a cluttered design that feels too heavy visually to make the best impression. A chunky font or unusual style, for example, wouldn't make a great impression on a blog about finances, credit cards, or tax information. Skinny, cursive, minimalist font styles look great on a beauty, travel, or lifestyle blog. That said, always consider clarity because some font styles are hard to read.
Once you know what designs and branding elements to incorporate into your brand logo, pick a logo design tool and start playing with the design. Here are our suggestions:
Adobe Photoshop: Used by professional graphic designers to create a variety of visuals, including brand logos. It offers an extensive selection of features and tools for content creation. However, it's a paid software program with a bit of a learning curve.
Canva: A web and app-based photo editing tool that lets you create different types of visual content, including brand logos. This app has a host of templates designed for social media, and that's where it shines. However, its logo-making tools are just as impressive! It's an excellent tool for penny-pinching solopreneurs who want to make their own brand logos from scratch.
PicMonkey: A free app that comes with a cool logo maker. The features and tools aren't as extensive as Photoshop, but for a free service, it has all the right tools to create a nice logo for your online business.
After deciding on a brand logo, we suggest making several variations and testing out these iterations to see which one looks better on your blog site or website.
Your brand logo represents your online business, so it should look professionally done. Thankfully, there are loads of photo editing platforms that you can use online to create a standout brand logo – among other visual content. With these tips, you can start creating your first brand logo or update your existing logo!
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