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You’ve opened a business and gone through your marketing checklist. You have a positioning strategy, an awesome web presence, and the perfectly designed set of logos to develop your brand identity. All three of these things work together to create customer awareness and fortify your brand strategy.
Your website features icons and logos which align with your strategy for business. But which ones do you use and where do you place them? It can seem like an overwhelming fear, which is precisely why we wrote this post. Read on, and learn how to implement your brand new branding assets within your business correctly.
In essence, these are images that represent your company. They summarise what you offer and entice your audience to seek your services. Your business has many faces – from social media to physical advertising – so it is essential to have more than one logo. Typically, a proper set includes:
Here you can see the asset for Emma Davis. The main logo that includes her icon design and tagline, her alternate logo, which fits into a longer shape with her birds to the left, and her icon design. If you look closely, you will also see that her alternate logo is displayed with her repeat pattern faintly in the background.
Images are at their most valuable when you use them properly. Here is a quick breakdown of the best times to use each type of logo:
The branding for Hope Linzee Photography is an excellent example of this. We have the main logo on the front centre of the website and the front of the business cards. However, on the website menu and the back of the business cards, we have her alternate logo. A variation that does not include her icon. We also have her repeat pattern leaf detailing very faintly in the background of her business card and her website. Completely tying her brand together and making it recognisable no matter from where you are approaching.
Imagery is the key to developing brand identity. In an increasingly visual world, it is essential to create meaningful pictures to connect with your audience. Logos provide an excellent opportunity to communicate your desired message quickly. After all, a picture speaks a thousand words. So, what will your logo say?