Video Production Trends: Using Videos to Convert Customers

Sharing is caring!

Reading Time: 5 minutes

Videos are the new marketing tool which is a big hit with the audience. Views on YouTube have lately increased by 20-30%. As a result, 56 % of consumers spend more time viewing videos on social media each month.

In addition to amusing skits and influencers, these young people take in a wide variety of other content. 40% of internet users follow companies they like, according to research. [page needed] (and consider buying from). In addition, a further 35 per cent have seen films produced by businesses. 70% of eCommerce firms have increased their video marketing spending since the epidemic, and you may wonder where your money will have the most impact. 

When it comes to video creation for your company, you have various options. Whatever the number of videos you've made, it doesn't matter. Starting a new video production for your company may be a daunting task, as there are so many options about what “style” to use.

There are various options available for Online Video editors, but not all are suitable for every company. Before producing any video content, marketers must have a solid plan. Depending on this, they'll be able to choose how and where to distribute the video.

Here are the most important video production trends that will have a significant impact on how companies communicate with their consumers in the year 2022.

Remote Video Testimonials 

As a result of the outbreak, our interpersonal relationships have been altered. For example, video conferencing wasn't the only way firms communicated with consumers during the epidemic.

It's no surprise that video production has followed in the footsteps of in-person gatherings.

Although there is no substitute for face-to-face conversation, video helps fill the hole and establish customer-business relationships. Therefore, many high-quality videos get shot in a distant area and then transferred to a computer for editing.

Product Demos

How often have you seen an intriguing item and wondered how it worked? Consumers aren't only utilizing the internet to learn about items. They are also looking for videos to learn visually.

Product demo films are becoming more popular as a means for companies to demonstrate the performance and features of their products. What's the point?

Videos are a great method to make your brand and product more accessible to consumers, who are often in a rush. 30-60 second videos may tell customers all they need to know about your business in a flash if they don't already know much about it.

Social media videos from companies like LinkedIn

If you can get your clients to watch videos on a platform where they are already looking, why not do it?

If you want to engage with your consumers naturally and organically, Linkedin video is an excellent option. If you're targeting a business-savvy, professional audience, Linkedin is an excellent owned channel for your brand.

If you upload a video to your company's Linkedin page, it will be shared with all of your page's followers. It's also possible for your work to show in the feeds of your fans if they comment on or like it.

Sequences of videos

A single video isn't always enough. A video sequence may help with this. For example, video sequences may be used to encourage clients to make a purchase. In addition, you may use the many videos to create a tale or construct an overall plot.

The videos may target various audiences or clients at different stages of the purchase decision process.

When a potential customer first hears about your firm, they may not be ready to buy right away. To make matters even more complicated, there may be a lot going on in a short period.

To avoid overloading your audience, you may use video sequences with the help of an Online Video Editor to break down the most important information and deliver it to them in a planned and organized manner. Adding sequence videos to drip email campaigns is a great way to cultivate leads and get them ready to buy your product or service.

Because of this, firms need to have mechanisms in place (like video sequences in campaigns) to catch and nurture potential customers.

Video testimonials

Taking a step back and letting your consumers do the talking (and selling) for you is sometimes the best course of action.

Businesses that can capitalize on their loyal clientele and use video testimonials to their advantage will be the ones that succeed.

Videos that show actual customers praising your goods are known as “testimonials.” A sort of advocate marketing, these content assets provide a glowing endorsement from someone who has previously tried your product.

Every firm should have video testimonials as a bottom-of-the-funnel marketing tool. A video testimonial from a satisfied client might be the deciding factor for a cautious buyer.

Video testimonials are a potent kind of social proof since they are real. In addition, they assist in establishing a relationship of trust between the firm and the potential consumer by establishing the company's reputation.

The best part about video testimonials is that they convey a tale from beginning to end. They begin with the initial issue that the consumer was having. Then, the product is presented as the answer. Customer satisfaction is the last step in the process.

Streaming Live Videos

It's awe-inspiring to witness a person on the big screen. You may better understand a company's goal and values by watching videos that feature real people talking about it.

Various people make your business unique. Therefore it is critical to show them off on your website and other marketing materials.

To build stronger relationships with their consumers, companies should humanize their brands. Live capture video and live streaming are two methods to do this.

The term “live capture video” refers to the practice of filming a real-time situation in which individuals interact with one another and speak to the camera.

Quick transitions allow you to get to know each of them and see how the firm has enriched their life. You may even develop a greater sense of confidence in the company or a stronger personal connection.

Live streaming is the process of broadcasting material in real-time to an audience through a streaming platform. For example, you may go live on Facebook or another well-known social media network to broadcast a live webinar or event.

As a result of how well it succeeds, live streaming video strongly appeals to viewers. For example, Facebook live videos are watched three times as long as pre-recorded material. They also get ten times as many comments.

Companies are discovering new methods to engage with their consumers via live video streaming, thanks to the inclusion of additional live streaming possibilities on Facebook, YouTube, and Instagram.

Conclusion

Marketing using video is still evolving in 2022, with new tactics to draw in and convert new clients.

Your marketing approach should include a greater emphasis on video content, such as product demos and LinkedIn-related films, and live and remote-recorded video sequences and testimonials.

If you keep up with the current trends in video marketing with the help of Online Video Editor, you'll be able to keep your target consumers engaged and get them closer to making a purchase.

Sharing is caring!