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Pinterest is one of the best places to promote a blog site and to get the most out of the platform, here are the top 5 marketing tools every blogger should get!
Back in the day, Pinterest was known mostly for pinning boards related to one's passions and was primarily attracting women. These days, however, Pinterest has grown beyond a hobbyists' paradise.
Pinterest has become one of the most important marketing platforms from a small, niche social media platform. It has transformed into a search engine for images, allowing people worldwide to create visual boards, find inspirations, collect online content, and market businesses of all kinds.
If you haven't been using Pinterest as a marketing tool for blogging, you're not alone. Despite the massive volume of organic traffic, it provides to business websites, Pinterest remains underutilized. By making the most out of Pinterest, your blog site could potentially reach MORE people, which means you could generate MORE money on the side.
To make the most out of Pinterest for blogging, try these tools:
Tired of pinning your images manually? You don't have to. Tailwind lets you pin images automatically, ensuring that your content is pinned regularly to relevant boards. This scheduling tool for Pinterest is packed with helpful tools apart from automatic pinnings, such as analytics to determine the best times to schedule your pins. This way, your pins will get MORE exposure compared to manual pinning.
We love how user-friendly Tailwind is. Scheduling your pins is so easy with the simple and intuitively-designed interface and drag and drop system. But if you need a step-by-step guide, Tailwind has a tutorial that will walk you through the entire process.
Creating polished, Pinterest-worthy images will require photo editing here and there. And if you don’t have a graphic designer who could do this for you, try Canva! Canva is a free image editing platform that lets you create high-quality, eye-catching marketing images using your stock images, branding elements, or the app’s own library of stock photos.
Canva features thousands of free and paid media templates and icons that you can use to put together a beautiful marketing image. The templates come in all popular dimensions to fit any screen. You can replace certain images with your own, edit the text, add static or animated design elements and come out with Pinterest-worthy creations.
Using Canva is just as easy. Choose the media template you like, replace the image with your own (if needed) by dragging and dropping the photo on top of the canvas, resize, add text and save. Once done, you can upload the template for pinning or save it for later use.
Creating group boards is one of the fastest ways to grow your blog through Pinterest. Group boards tend to have a large following and adding your pins to these boards could drive more traffic to your blog site.
It’s tricky to find the right group boards on Pinterest, however, so we suggest using a tool that will help you find relevant group boards for your pins. We love PinGroupie because it’s easy to use and it’s very fool-proof. This tool outlines the number of pins, collaborators, and followers a group board has so you can decide if you’d like to join the group or not.
When you’ve decided on a specific board group, email the owner and ask to join. You can also leave a comment on a recent pin, asking the owner to join the board.
The perfect tool for content creators who want to grow their own Pinterest followers alongside their blog followers! When you’re starting, you have to follow other pinners to grow an audience. And some of these pinners won’t follow you back.
PinFollow outlines people who are not following your pins. Once your viewership has grown on Pinterest, you can use this nifty tool to unfollow those who are not following your pins. By unfollowing those who are not following you back, you can focus on your loyal readers! Just be sure to use it carefully and don’t mass unfollow/follow people; otherwise, your account could be suspended by Pinterest!
WP Tasty Pins is a tool that improves your SEO. WordPress powers it, and it basically works by optimizing your blog images for Pinterest. It's also a great tool for optimizing images for screen readers. This way, people with disabilities could also enjoy your awesome content!
And since WordPress is known for being a search engine-friendly platform, using WP Tasty Pins will enhance your online presence. So whenever a user searches for information similar to what you’re offering, your blog site images be the first they’ll see.
Pinterest is such an amazing platform for growing a blog, and there is no better time to start pinning than today. Using any of these apps will definitely widen your reach. It won’t take long before you’ve grown a loyal following!
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