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Investing in professional photography will do a world of good for your brand, and we’re not just talking about your brand image but your overall business. How? Here are ways to elevate your brand with beautiful imagery.
A picture, as they say, paints a thousand words. But when you're trying to establish a memorable brand, the images that you're using for your website should be high in quality.
Unfortunately, most businesses don’t think much about the quality of the images they use to market their products or services. As long as the images fit, the quality doesn’t matter. This doesn't seem right because people can tell if an image is low in quality and most times, low-quality photos do not leave a good impression. If you are trying to elevate your business's look, using low-quality images will only hurt your brand image. Worse, you’ll make the competition look good!
If you want to elevate your brand image while also improving your website's overall look and feel, we highly suggest using professional photos!
Stock images don't reflect the essence of your brand. In some cases, these images don't convey the story you want to tell. And the problem with the lack of customisation is that the photos do not connect well with your target audience.
Images, just like colours, evoke certain emotions. If your pictures are not eliciting the right emotions, your audience will quickly move to other brands. Your website images should be more than just dull products or headshots. The images should reflect your business values; they should tell a story, and capture what your brand is all about!
You are likely to attract more attention if you are perceived as a professional in your industry. The beauty of using professional images is that you can offer something better to your clients. You’ll be seen as an industry leader, an expert in your niche who brings value and quality to your clients. By including staple items in your images, such as neon signs from shops like Neon Mama, you can quickly create a theme and brand. For example, you could even get them personalised to really stand out!
Having a set of professionally shot images builds trust with potential clients. When your visuals are consistently high in quality, your business will be perceived as a brand that offers nothing but the best. As potential clients get to know your brand story through your website images, they’ll start trusting your brand. Eventually, your overall brand will gain credibility.
You can also use your headshots to promote your brand if you’re a solopreneur. With this strategy, you can give your business a face, an image that your clients could connect and relate to.
Building a wider viewership starts by providing high-quality content. If your images are too low res, you’re not telling your brand story correctly. Potential clients are also less likely to come to you for answers if your photos are low resolution because they leave a bad impression.
By hiring a professional photographer and building an archive of quality images, you can elevate your content quality, connect with prospects, and create a trusted brand. Through your brand images, you can also highlight your position in the marketplace.
Hiring a professional photographer and using high-quality images isn’t cheap, but it will help elevate your brand in the long-term. And if you’re building a brand from scratch, you’re better off investing in the soonest possible time so you’ll have a whole library of high-quality product/service images in the future.
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