This is one of my favourite spaces to share our new branding and website launches, along side some fantastic business information.
10 Unique Ways To Use Styled Stock Photos For Your Business
Got a bunch of stock images collecting dust in storage? There are so many ways to use styled stock photos! Here are our suggestions
They say that a picture paints a thousand words. That’s why well-styled photos make effective marketing material for any business. In fact, most companies invest heavily in pictures to promote their products and build a consistent brand. If you’re serious about your branding, great images are worth spending your money on.
That being said, not everyone is skilled in photography nor can afford to hire a professional to take original pictures for promotions. That’s where stock images come in. Stock images are professionally shot photos that you can purchase for marketing and branding. And if you have a bunch of stock images saved and ready to use but you’ve no idea where to use them for, try these tips:
10 Unique Ways To Use Styled Stock Photos For Your Business
On Your Website
Your website represents your business, and it’s only fitting to use high-quality images to greet your visitors, right? Stock images are so versatile that you can use these on your homepage, about us page, contact us page, and other traffic-heavy web pages. Add a little text to entice readers, and you have a nice header!
On Your Blog Posts
Reading a full text without a picture can strain the eyes and bore the mind. A couple of stock images on a blog post helps break the text into easy-to-digest chunks. The visuals make the blog posts enjoyable to read, keeping the viewers engaged.
On Your Newsletter
If your newsletter isn’t getting a lot of attention and you’re losing subscribers, then spruce things up with a stock image or two. A couple of well-chosen photos on your newsletter makes the piece interesting to look at, which will compel subscribers to read it and fall in love with your content all over again! This is also an excellent marketing strategy if you want to grow your mailing list even further.
On Your Opt-In Page
People are too quick to tick the “X” button when an opt-in page pops up, and if that happens to you all the time, then start updating your opt-in page with a nice image. An attractive opt-in page will compel visitors to read the content and even sign up for whatever offer you’re presenting.
On Event Launches and Announcements
Need a banner to make an announcement look more professionally done on your website? That’s right, use a stock image or two! Well-chosen stock images that catch the eye are all you need to drum up attention and ensure the success of your launch!
On Your Landing Page or Sales Page
Just like most of the web pages on your site, the landing page needs to attract a lot of attention to compel customers to take the desired action — in this case, hire your service or purchase from your online store.
What better way to catch the eye than a fabulous stock photo or two? If the landing page looks good, people will have a positive impression of your business. And when people like what they see, they tend to search for more infos about a business, potentially leading to a surge in traffic or sales.
Social Media
Stock images are so versatile; you can use these to spruce up your social media content. You can create attention-grabbing Facebook shoutouts, a beautiful and consistent feed on Instagram, or inspiring Pinterest images that will be repinned again and again! Really, there are endless ways to use stock images to boost your online presence on the most popular social media platforms.
Ebooks and Free Content
Elevate the look of your ebook, paid or free, with relevant stock images. These photos help convey the message better, adding value to your content. You can add the stock photo to every chapter, on pages where a photo is more helpful, or as the cover photo of the ebook itself. If subscribers and would-be subscribers see that you’re providing the best content, they’re more likely to sign up for whatever offer you provide.
Online Courses
From short email courses that you offer for free to paid workshops, use stock images to attract more subscribers and enhance online learning. Adding photos in between the text helps break the content into easy-to-digest chunks while also minimizing eye strain that may get in the way of learning new things. You can also use stock images to spruce up your modules!
As Email Headers
Why send a generic email when you can present your business in a custom email complete with an attractive header. Using a stock photo as an email header or within the email itself gives the message something extra. Also, this is a great email marketing strategy. If the email is in line with your branding, they’ll more like to remember your brand and trust your business.
Stock images have a million and one purposes; you can go creative with these photos. Whatever marketing materials you use, whatever promotion strategies you implement, using stock images helps elevate the look of your brand and make a positive impact on your target audience.
February 2nd, 2022 at 12:37 pm
[…] Stock images don’t reflect the essence of your brand. In some cases, these images don’t convey the story you want to tell. And the problem with the lack of customisation is that the photos do not connect well with your target audience. […]