Top Reasons Why Your SEO Campaign isn’t Generating Results

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Being easily found online is a sign of a strong online presence. If potential customers can find your website on the first page of the searches, you are likely to generate higher organic traffic, which can translate to higher revenues. Whatever marketing strategy you’re implementing, it’s working!

The opposite is true if your search ranking is low. If people cannot find your business online, there’s less chance of turning users into loyal customers. This is a sign that your marketing efforts aren’t making much impact on your target audience. 

There are many reasons why your marketing efforts aren’t generating the desired results, but there are tools to fix problems affecting your SEO. In this guide, we’re outlining tips to boost your SEO campaign and strengthen your online presence: 

4 Problems Affecting Your Website SEO and How to Fix Them

Improper Indexing by Search Engines

One of the most common problems that affect a website’s search rankings is improper indexing by Google. Google and major search engines process vast numbers of websites. This process is similar to indexing books in a library; all forms of content must be analysed first before appearing online. 

The system is efficient and accurate, but there are times when these search engines need more help in analysing content. To do that, you must send your website URL to Google Search Console. This helps search engines explore your website pages much more deeply. Next, submit your site map so Google can understand the structure of your website. Updating your content regularly using your primary keywords and developing a mobile-friendly design also helps search engines index your pages. 

Your URLs are not Optimised

Your web pages can affect your website’s overall SEO. That’s why optimising every webpage link with your primary keyword is critical, and this goes for pages within your content and from external sources. 

You can optimise your webpage links in various ways, but our favourite is using link customisation services like PrettyLinks. With PrettyLinks, you can create short, memorable, and on-brand links. Branded links boost trust and credibility, making readers more likely to click the links. 

Visually appealing links enhance user experience and are easier to share on social media. These links can also help develop a stronger online presence. If you’re curious about what PrettyLinks can do for your overall SEO, here’s a quick guide. 

Apart from optimising your links, conduct split tests to smooth out kinks and fine-tune your SEO strategy. You can also do split testing on PrettyLinks. After optimising your onsite and offsite links, you can go ahead and share these in your social media profiles and guest posts to spread the word about your website and generate more traffic. 

You’re Outranked by the Competition

How effective is your SEO strategy? A quick search online will tell you if your efforts are paying off. Key in your best-performing keywords and see how high your website is on the searches. If your competitors appear in the search engine results pages (SERPs) instead of your website, it shows that their content is more optimised than yours. 

Don’t fret; there is always a chance to outrank the competition. Start by going back to the drawing board and researching keywords that resonate much more effectively with your target audience. Pick your primary and related keywords with less competition but have significant search volumes. Target these keywords by building your content around them.

Using Google Analytics, review the performance of your chosen keywords and find out more about your target audience – where they are coming from, what their demographics are, what their specific needs and preferences are etc., then customise the content to fit their needs and improve engagement. 

Improving your overall SEO performance will take time to outrank the competitors. However, constantly improving your content quality and keeping tabs on the analytics will give you the edge you need to outperform the competition. 

Your website is not Mobile-Friendly

If you haven’t adopted a mobile-friendly website design yet, now’s a good time to revamp it so it’s easier to explore your website on small screens. Google and other search engines are prioritising mobile-friendly websites. If your website design is not as responsive on small screens, your overall SEO efforts will be affected.

Choose a template that adjusts automatically on any screen size. Boost your loading speeds by compressing images and choosing a mobile-friendly theme. By prioritising responsiveness and quick loading speeds, you can improve user experience, something that Google and other search engines look for in a top-performing website. 

What are the Benefits of a High Ranking Website?

Improved visibility: Website that tops the searches are found easily by online users. Exposure to a wider audience leads to higher organic traffic and more conversions. Most users only check the websites outlined on the first page of the searches, and if your website is at the bottom of the searches, you’ll get fewer clicks. 

Boosts trust and credibility: High-rankling websites can affect user behaviour. Websites that top the searches are perceived as the most trusted by users. Sites at the bottom of the searches do not get a lot of exposure, which leads to fewer clicks. 

Organic traffic: SEO helps market your business to the right people. If you’re after targeted traffic, optimising your content will help you attract potential customers who are genuinely interested in what you sell. This increases conversions and higher revenues. 

Competitive Edge: People are more likely to click on your website links if you’re outranking the competition. Since users perceive you as a trusted brand, they’ll focus more on your offers than the competition. 

By achieving high rankings in search engine results pages, more people will see your website and click on your links. This will translate to higher organic traffic and more conversions. It will take a while to see an overall improvement in your search rankings, but by dutifully improving your SEO efforts, your hard work will eventually pay off.

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