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All businesses need to invest in marketing in order to win new customers. After all, if no one knows that your business exists, then it’ll be difficult to turn a profit, no matter how good your products or services may be.
Take a look at marketing advice articles, and you’ll nearly always see digital marketing strategies. Yet, while it’s very much worth investing in online advertising, it’s important to keep in mind that offline marketing strategies also exist. Many people think real-world marketing is obsolete, but that’s not the case — for some businesses, it’s still highly effective.
In this post, we’ll look at some common and effective real-world marketing strategies. Not all of them will be applicable to your business, but the ones that are may just help you land new customers.
People love going to events. After all, they’re better than staying in watching television. Depending on the type of business that you run, it may be possible to host your own event. The type of event can vary — it may include hosting a workshop or putting together a special evening of wine, music, and your products. These events aren’t just effective marketing strategies; they’re also fun to host!
If you don’t want to host a full event yourself, you could consider taking over an existing space for a few days. This strategy works well for food, drink, and clothing businesses.
If you run a B2B business, then it’s highly recommended that you exhibit at a trade show. They provide an excellent opportunity to get your goods and services in front of people who have an existing interest in your sector. Exhibiting at a trade show takes some time and energy, but can be highly valuable. You’ll need to find a relevant trade show, work with a custom exhibition stand builder, and put together a team of employees who can work at the event. But if your products/services are good enough, then you might just find that it really helps to push your business forward.
Some businesses can benefit from street guerilla marketing. This is where you post stickers, flyers, and chalked messages around town. It tends to work best for local and online businesses with a hip reputation. If you take this approach, it’s important to, first of all, ensure that what you’re doing is legal. It’s also recommended to focus on areas where your target audience lives — picking the wrong neighborhood will make the campaign much less effective.
People can be pretty dismissive of newspaper advertising, deeming it to be a waste of money. That might be true for national newspapers, but it’s not true for local newspapers. People still read local newspapers, and you can usually get an advertisement there for next to no cost. Of course, this strategy only works if you’re a real-world business that relies on local business. You can also consider asking the newspaper to write a story about you, which will be free.
This is a collaborative post
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