Pinterest Idea Pins: How to Maximise Idea Pins to Grow Your Business

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Video content is an effective way to attract, entertain, educate, and engage new and old followers alike. And if you're the type who'd rather post videos than text content, you will love Pinterest's Idea Pins. What is this feature, and how do you make the most out of it to gain more followers online? Continue reading to learn more about Idea Pins:

What are Idea Pins?

Idea pins, aka Story Pins, are Pinterest's newest feature for businesses and content creators. It enables users to make multi-page video or video and image content, similar to Facebook or Instagram's “Stories” feature. 

Idea pins appear on your home feed, just like standard pins. As soon as an idea pin is live, Pinterest generates an icon in the upper left of the screen that shows the number of pages featured.

With idea pins, you can create up to 20 pages of videos and images, or a combination of videos and photos in one idea pin, and customise texts. 

Idea Pin Features:

• Video recording and editing tools
• Music selection
• Ghost mode transition tools
• Detail pages
• Tagging and sticker features
• Multidraft save
• Export options for wide-range sharing
• Publishing features
• Creator code – Pinterest's content policy

How is an idea pin different from a standard Pinterest pin? An idea pin is like a visual slide. You can create multiple slides, and every video should be 1080×1920 in dimension. Unlike standard pins, idea pins can't be linked out to other sites. 

Unlike IG's Stories, idea pins last longer, and the content can be saved. Idea pins can be saved on your boards after publishing. The videos do not expire or disappear after 24 hours. The pins are featured permanently on your Pinterest profile.

Apart from videos and photos, you can feature voiceovers and transitions in idea pins. You can also add interactive elements to boost engagement, like linked detail pages, stickers, profiles and product tags. 

As for users, they can interact with your idea pins in different ways. By tapping the heart icon, they can choose a reaction icon, add a comment, or save the idea pin. They can also share the idea pin across different social media channels. 

How to Link Your Pinterest Account in an Idea Pin

Linking an idea pin to a Pinterest handle takes only a few clicks. Just click the “Stickers” option at the lower-right-hand corner of the screen, then choose the @ symbol. Type in your Pinterest handle, and your profile should pop on the screen. From here, you can customise the colour of the pop-up and save. Every time a viewer clicks on the idea pin, they can follow your profile easily. 

How to Use Pinterest Idea Pins to Grow Your Business

Idea pins are an effective marketing tool because the content is immersive and interactive. You can add your voice along with original videos, photos, and text to connect with your audience and grow your business. Below are tips that'll boost your marketing strategy and gain more followers: 

Use High-Quality Content

Presentation is everything, so take extra care of how you create the idea pins for maximum impact. 

• You won't reap great results if your idea pins use shaky, unfocused videos or blurry images. Use well-composed, high-resolution photos and videos. 
• Be mindful of the ideal dimensions to present your visual content most attractively.
• Consistency is crucial in branding, so use the same font style, brand logo, colour scheme, and other branding elements to promote your business into your idea pins to build a memorable brand. 

Plan Your Marketing Strategy 

To connect with your audience, develop and execute an effective marketing plan. 

• Focus on topics your audience finds useful, engaging, or entertaining. Identify themes and trends that align with your brands. 
• Create idea pins in advance. Take time polishing every idea pin, and use a content calendar to plan the publishing. This way, you can maintain a consistent publishing schedule.
• Publish idea pins regularly so viewers have something to look forward to. Build the schedule consistently until viewers start figuring out your regular uploads and expecting your newest content. 
• Find the best time to post the idea pins and update your schedule accordingly. Check the analytics to know the best time for posting idea pins.
• Publish at least 3 to 5 idea pins every week.
• Use a mix of video and images in every idea pin to compel viewers to watch or view every page of the content.

Tell a Story

People love a good story, so polish your storytelling skills and use idea pins as a platform to tell a story. 

• Use the editing features to enhance the storytelling and keep viewers watching until the end.
• Humanise your brand by showing more than promotional videos or images. Give a behind-the-scenes look at your business, create a step-by-step guide, product demos, and even bloopers to connect with your audience on a personal level.
• Don't forget to make full use of the editing tools to connect with your audience. Add text overlays to add context or a call to action. This helps keep audiences engaged and take the desired action.
• Encourage interactions! It's a must to get viewers to interact with your pins, and that's where your creativity can shine. You can ask questions, run a poll, host a giveaway, or create a quiz to get people clicking!

Optimise Your Idea Pins

Optimising your content, idea pins included, will help you reach a wider audience and drive more traffic to your website. 

• Optimise your content with your primary keywords. This will make your idea pins easier to find on the Pinterest search results page. 
• Use popular hashtags in your niche and use these to organise your content.
• Add idea pins to a relevant board for easy searching within your Pinterest profile. For example, if you're featuring a favourite bag, the idea pin should go to a “Handbag” board. 

Promote Your Brand

There are many ways to use idea pins to promote your brand and achieve high user engagement, apart from traditional SEO and social media marketing.

• You can team up with influencers and do cross-promotions throughout the partnership. This helps boost credibility and market your business to audiences you have yet to reach.
• You can also use idea pins to highlight particular product or service benefits in a real-world context. For example, you can create a short demo that shows how useful your product is. 
• Add your affiliate, website links or product pages into your idea pins to generate direct sales. This will also boost website traffic. 
• Always add a “Notes” section on every pin. This is where you can add a link that'll lead people to a website page. Use this for promoting products or services. 

Measure the Metrics

Keeping tabs on the metrics is a crucial step in any marketing strategy, including your Pinterest promotions. 

• Respond to comments on idea pins.
• Engage with users who interact with your content.
• Build a community to encourage brand loyalty.
• Monitor the Pinterest analytics regularly to identify your best-performing idea pins.
• Take note of every idea pin's impressions, clicks, saves, and engagement rates.
• Find out what makes a popular idea pin a hit among viewers and try to replicate its success with other pins.
• Adjust your strategy according to the analytics.

When it comes to using idea pins, it's vital to focus on content that's popular among your viewers as well as those that align with your brand values. To achieve a positive result, continuously refine your marketing strategies and unleash your creativity. 

As long as you know what your viewers like and you're able to present visual content in the most attractive way possible, you can expand your reach and take your business to greater heights with idea pins. 

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