How to Get Awesome Client Testimonials

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It’s hard to gain customer trust if you’re still new in the industry but having client testimonials put credibility to your brand. How to ask for client testimonials? Try these tips!

Gaining customer trust takes time but for businesses that could show off real testimonials from previous clients, gaining customer trust is much quicker! 

Put yourself in your customers’ shoes; wouldn’t you choose a service that has earned raves from other people?  No matter how new a business is, if it's gaining a lot of praise from consumers, it will attract more customers. That's the power of earning client testimonials.

You might think that bragging about your business would put your company in a bad light, it won’t! Letting other people vouch for the quality of work and customer service will compel others to give your business a chance.

If you'd like to get client testimonials but is unsure how to ask for one, how to use these for your business, or how to style it in a way that could attract more people, we've made this guide for you!

 

How to Ask for a Testimonial: Ways to Encourage Clients to Send a Testimonial

“Hey, can I get a testimonial?”

Asking point-blank for a testimonial is the most straightforward way to do it, but there’s no way to know for sure if the client would give you one. If you want the client to put more effort into writing a rave review, you have to be more creative! Here are ways to encourage clients to send their testimonials:

 

Create a Survey

A carefully crafted survey filled with questions that highlight the benefits of your business is one of the easiest ways to acquire client testimonials. 

You can use Google Forms or other free services to create the survey. As for the questions, these should target your service and products; good examples would be:

• What challenges were you struggling with before working with me/buying my product?
• What made you choose my business instead of the competition?
• How did my product/service make a difference in your business?

To tell your client's story through the testimonials, you need to know your client’s pain points, the challenges they faced before presenting the solution. Focusing on the emotional aspect of the business helps connect with your target audience.

Focusing on the services or products that make you unique help convince others that you're offering the best out there. 

Having the clients outline all the positive results they got from your service also gives a profound sense of confidence. They know that they are working with a complete professional, one that has gained positive results in the past.

You can send the survey to your client manually or automate this task using an app. Choose whatever works for you. One thing though, be sure to write a warm, engaging, and unique copy to compel your clients to take the survey.

 

Offer a Freebie

An incentive-based approach works if you want to make sure that the client will give you glowing reviews. The freebie doesn’t have to be expensive at all. It could come in the form of:

• Next-purchase discount
• Infographic
• Ebook
• Short email course
• Free shipping
• Newsletter
• Point for a membership rewards program

Just let the client know that the testimonials may be posted on your website. You can send a set of questions and post the answers on your website or let the client write the reviews on their own. 

 

Create a Testimonial Page on Your Website

You want to make it easy for your clients to send their testimonials, so a dedicated webpage for it is a must. No matter what format you choose for the presentation, be sure that the testimonial page enables customers to leave positive reviews.

 

Ask for Referrals but Mind the Timing

You can squeeze in a testimonial request at certain moments when talking to a current or previous client. One way to do this is to ask for a referral if a client is saying good things about your service. 

While the client goes on about how happy they are with your work, you can say something like, “We'd appreciate it if you could tell your friends about us!” If the client says yes, you can direct the conversation to the testimonial by saying, “I'd love it if more people could get to know more about our service. Would you mind leaving us a review so other people can read about your experience with us? If the timing is correct, the customer would be happy to oblige.

 

When it comes to asking for client testimonials, be polite about it — even if the client declines. Getting positive feedback from a client signifies that you are heading in the right direction, even if the said client refused to put his glowing review in writing. But with these tips, you can encourage more clients to leave client testimonials that you can show off on your website!

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