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Research shows that a staggering 91% of people read online reviews before making a purchase. About 66% of people buy a product after reading at least 1 to 6 online reviews.
Trust takes time to build, especially between weary online users and a new business. Virtually everyone would think twice before making a purchase online, as we all should. There are a lot of questionable people online, and as consumers, we deserve to get our money’s worth every time we make a purchase online.
As entrepreneurs, it’s a struggle to put in the work yet never seeing the results. You may be capable of providing the best customer experience, but if people are not putting in a good word for you, it will take a while to gain people’s trust.
Through client testimonials, it’s possible to build trust quickly. When people are raving about your brand, they’ll feel instantly confident about doing business with you. Also, client testimonials add to your business’ credibility. These give the impression that you’re a legitimate business that provides real results.
How to collect client testimonials? If you’re using the business management platform Dubsado, collecting customer reviews is much easier because the process can be automated.
Dubsado’s feature lets you automate just about everything from sending follow-up emails to, you guessed it, asking and collecting customer reviews. The service is very user-friendly. It makes leaving reviews so hassle-free for customers too!
Through Dubsado’s Workflow’s feature, you can create a feedback form, add relevant links to whatever page you want to post the reviews, and even add a comment box for private feedback. If you’re ready to start collecting positive reviews and make your most loyal customers do all the marketing for your biz, here’s a step by step guide how:
Step 1: Start by writing an email requesting feedback. There are loads of templates online that you can use or customize or have a professional do this for you. Let the client know that the feedback will be posted on your website or social media accounts and ask permission to use the testimonial for promotions. Save the copy; you will use it later once you’ve added an action to your workflow.
Step 2: Create a feedback form complete with all the relevant links of the pages you want reviews on. You can also add a comment box for private feedback; it’s up to you!
Step 3: From the Dubsado dash, add an action to the proper workflow. Add the form you created with the email you’ve written requesting feedback. Set the schedule for when you’d like the email to be sent, and that’s it.
The best times to ask for testimonials are:
In terms of scheduling when to send the email, timing is important. You can set the time after the final payment has been made on the project or after sending the invoice. When the email is sent, the recipient will receive an email with a link to your feedback form.
Once you’ve received several client testimonials, you can handpick the best ones to share on your online channels. We suggest posting testimonials on these platforms:
Most businesses have a generous space dedicated to customer feedback. Your homepage is the most viewed page on your site, so posting the client testimonials here will get a lot of attention. Also, it helps build a stronger online presence. Most people search businesses on major search engines, and these search engines tend to direct people to the homepage.
As for where to post the feedback on your homepage, test out different areas of the homepage to see which spots are the most visible or popular among your viewers. You might want to avoid posting the testimonials way, way at the bottom, because not a lot of viewers have the patience to scroll down for more than a second.
Social Media Accounts
Posting customer feedback on social media builds trust. And many people tend to search for product/service reviews on social media sites like Instagram and Facebook. If they see how happy previous customers are with your service, they’ll become more confident doing business with you too!
On Instagram, you can create a highlight on your profile and use this space to post your customer testimonials. Every once in a while, direct people into the highlight through a promotional post or by adding the link in the bio. You can also do a regular post that features customer feedback for maximum exposure.
On Facebook, businesses have a dedicated space for reviews. You can bring more attention to your 5-star service by directing people to the reviews on a shoutout or promotional post.
An alternative to posting testimonials on the homepage is a pop-up page. The pop-up page could appear when a user enters or exits your site, totally up to you. You can simply post three or more short reviews with a 5-star each to attract attention.
A landing page that showcases your top testimonials will definitely get a lot of attention. You'll need a catchy headline and a well-written copy to start. Outline the testimonials and add a relevant picture, like five stars, to drive the message. As soon as people go to your website, they'll know that your business is getting rave reviews!
Being strategic with how to share client feedback will maximize your marketing efforts. In turn, potential clients will become more confident with your business and expectations will be set. The more client testimonials you share, the more trustworthy your business becomes. Thankfully, Dubsado makes the entire process virtually effortless! Try setting feedback collection into your workflow and start planning the next step in your marketing campaign.
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