Content to Feature on Your Membership Site

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At the heart of a membership site is a value exchange – it's vital to provide value to members for continued subscription payments. The value you'll provide could come in the form of pieces of content, a product, or helpful resources. 

If you're building a membership site and want to know what kinds of content you can offer to attract more customers and provide value, we're here to help. In this guide, we are listing down some of the most popular types of content to feature on your membership site: 

8 Content Types for Your Membership Site

Online Courses

You can't go wrong with selling online courses – they're easy to create, and as long as you're targeting the right audience, these sell themselves. 

Online courses vary; some are just 30 minutes long, and others are about an hour or two. Of course, the more effort you put into your online course, the better the presentation. This will increase your sales and subscriptions even more. Variety is essential, but the topics should always be relevant, entertaining, and helpful to subscribers. People need to find the topics interesting to sign up for them. 

Webinars

Live lectures or webinars are some of the fastest-selling online products. These are best for providing expert insights, discussing industry trends, addressing customer;/industry pain points, and conducting live demos or audits. Webinars are perfect for sparking conversations, answering questions, touching base with members, and presenting handout materials to download. 

Suppose you are an aspiring influencer, a marketing whiz, an industry insider, or someone who wants to establish yourself as a market leader. In that case, webinars make a terrific product for a membership site. You can host the webinar and bring in expert guests to give your audience more value and variety. 

Mentorship Program 

Instead of offering online courses or webinars, you can provide a one-on-one mentoring program for more personalised offers and access to specific customers. A mentorship program enables you to provide a customised program for every subscriber. It's an excellent opportunity to get to know your audience, demonstrate your skills, inspire the community, and provide support while earning more than selling other types of content. Because mentorship requires a more hands-on approach, you can offer it as a high-tier product. 

If you have a membership set up with active subscribers, we suggest checking the forums and finding what kinds of challenges members are trying to overcome. Base your mentorship programs around these pain points. You can hold a group coaching session or a one-on-one coaching program. 

Downloadable Content

If you offer software programs, resources, and tools, these can be offered as exclusive content for which customers have to pay a premium. You can repackage existing content or create new ones as downloadable content to add extra value to your membership site. For example, you can develop plugins and offer these as add-in products during checkout. You can also provide worksheets, ebooks, and infographics as incentives for every signup and referral. 

Community Forum

A great way to monetise the online community you've built involves conducting mastermind sessions where members provide scheduled discussions, advice, and resources to follow group members. The idea is to motivate each group member to achieve their goals and create accountability. You can feature your advisory board on your marketing materials to get more people to sign up for your membership site. As subscribers form deep bonds with fellow community members, they're more likely to continue with their membership. 

For example, if you are managing an online school, you can encourage more experienced members to provide peer-to-peer feedback on student work. The more experienced group members could conduct written or video feedback and post these on the community board. As this becomes a regular thing, you can start offering peer-to-peer critiques of the main benefits of enrolling in your workshops.

Cheat sheets, Workbooks, and Action Plans

Checklists, cheat sheets, workbooks, action plans, and other customised pieces of content makes a terrific product to sell on a membership site. These are especially useful for setting up a process or a system to site members. 

Many people join membership sites to achieve something, not just to gain knowledge. Offering cheat sheets, workbooks, and action plans encourage people to practice their knowledge and achieve results. These pieces of content will motivate them to take action and become better at what they do!

Checklists, for example, encourage users to take quick actions. If subscribers feel you're making them accomplish more things, they'll continue subscribing to your membership site. 

Interviews

Sit-down interviews with market leaders, influencers, and niche experts are popular because people want to learn a thing or two from successful people. With these sit-down interviews, you are offering something unique to your site members. The discussion has to be in-depth – covering specific methodologies, concepts, and professional insights to achieve the desired results. Avoid fluff pieces or overly promotional video content because these will put off a lot of members. 

Preparing the questions and showing them to your guests well in advance is essential. You can also ask your group members what kinds of questions they want to be answered by the person you will interview to make the content more valuable to members. All that's left is to conduct and record the interview and then show teasers on your blog or podcast. You can then offer the full interview as part of a member-only exclusive. 

Recorded Content

Apart from offering live webinars and coaching programs, record these live sessions as archived content. This way, subscribers can access them when they cannot attend the lecture. As you record these lectures, you are building a valuable resource library, which can increase the value of your business. Eventually, you can use your content library as marketing material to attract more subscribers – ex: Offering all-in access to the resource gallery to boost the value of your offer or limited access for tiered price plans.

Building a membership site is easy – attracting subscribers and maintaining continuous subscriptions are entirely different things! To achieve success, present a balanced mix of content and offers. It's essential to focus on the pain points of your subscribers and determine the best way to present the solution to attract and maintain people's attention enough to continue paying for their subscriptions.

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