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It's no secret that a good story sells. As a solopreneur, it's essential to begin your blogging journey with a story that your core audience can relate to attract the right people and build a strong brand.
The heart of every successful marketing strategy is storytelling. It makes your business unique, relatable, and credible. Storytelling is effective because it forms an emotional connection with readers. We might use logic while researching a product or service, but ultimately, we base our decision on our emotions.
You can tell your brand story through your website, blog site, press release, or social media updates – it depends on the marketing channels your target audience frequents. Whatever platform you choose, make sure that the story is compelling enough to get people's attention.
By connecting to your core audience with a good story, you can tug at people's heartstrings, define how they see you and your brand, and position yourself as a problem solver, an authority figure, or a market leader. That's the real power of strong storytelling!
Now you're probably wondering what kind of story to tell. Here are unique story angles to try:
Are you a blogger turned solopreneur, or an entrepreneur turned into an influencer? One of the most interesting stories to tell is where it all began. Everyone's business journey is different, and this gives you the perfect opportunity to tell the beginnings of yours. Describing how you got your start is relatable because everyone's gotta start somewhere, and we could all use some inspiration! Your struggles and mistakes are lessons that your readers could learn from.
Collaboration is one of the hottest marketing strategies, and now's a good time to use it to your advantage. Think of the most memorable ones if you've been collaborating with other brands for a while. Show a behind-the-scenes look at the entire process of the collab is a great way to get people's attention. You can do a series of posts to show bits of history with a partner and what brought you together. This strategy could also lead to MORE collab opportunities and partnerships.
If you plan or have an ongoing community outreach program, that's a great story to highlight on your website, blog, or social media. Showing your brand's social responsibility encourages a deeper emotional connection with your audience.
One way to do this is by letting your followers know that your brand supports a nonprofit organization. You can also create a recap blog and show how much money you raised to support a cause or a picture of the people you've helped in supporting a nonprofit organization. By making a difference in your community, you are humanizing your brand. It shows that you are touching people lives because you care about the community.
You don't need to dig too deeply to find ways to tell a relatable story and connect with your audience. Just tell your experiences during the pandemic, how you managed to keep the business afloat despite the repeated lockdowns, how you've stayed sane while in quarantine, and the many ways you prioritized your health for your family and community's safety. With all the challenges we've faced in the last two years of the pandemic, we can definitely relate to any of these points. Inspiring stories also boosts credibility and trust!
You can also share your ups and downs as a solopreneur – what problems you've encountered along the way, how you've transformed your business, and how you've grown as an entrepreneur. We can all learn from each other's ups and downs.
A cool theme, a quirky program, or any exciting project that led to an unforgettable experience should be fun to share with your followers! Quirky, unique, and standout topics tend to resonate well with many people because the topics are generally lighthearted. This is a great way to showcase the fun side of your business while also highlighting the success of your work. That's hitting two birds with one stone! Of course, don't forget to deliver the story in a heartfelt, authentic way.
You can't just tell a story and expect people to be hooked. Make sure that the story is something that your specific core audience finds entertaining and exciting. Here are other important principles to ensure successful storytelling:
When telling a story, stick to your brand voice to connect with your target audience. Consistency is vital in promotions; you don't want to confuse or alienate your existing followers just to attract more people into your business.
You want interactions between you and your readers to be as authentic as possible. And to be authentic, you have to show the human side of your business. You're not an emotionless corporation; you're building a personal brand! So go out there and give a face to your brand. Be honest to your readers to establish an authentic, sincere human connection.
Your story should have a clear beginning, middle, and end. You don't have to paint a detailed picture because people might get lost in the details. Keep the story simple, so it's easy to follow. The same goes for the storytelling – be straightforward but engaging. For example, you can hone in on a specific challenge you've encountered with a client and share the solutions you used to overcome it.
You can coax your customers to be more involved in your storytelling process. You can ask current and previous clients to give you a positive review or feature insightful comments from followers on social media. We've all got interesting stories to tell! Make the storytelling process as much about your audience as it is about your brand.
If you're more comfortable telling your story through blog posts, that's fine. But don't limit yourself to a single storytelling style. You can explore different content formats to reach more people with your stories. You can turn to social media, create a vlog, host a podcast, or write a case study. Essentially, you want to experiment with different storytelling styles to see which ones will lead to better business opportunities!
To make an emotional connection with your core audience, you have to look for creative ways to tell your story. But no matter how fun or entertaining your story is, don't forget to be sincere and authentic. Sharing relatable, inspiring stories helps build trust and credibility. This goes no matter what channel you use!
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