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To build a personal brand successfully, you need to stand out. It's daunting when you don't know where or how to start but with a willingness to try new things and find out what works for you and your audience, you can transform a small business into a successful brand.
It takes hard work and commitment to building a personal brand. It's something that you will strive for because the business landscape evolves and changes. While there are no hard-set rules for creating a personal brand, here are the golden rules to live by:
Don’t try to be everything to everyone because you cannot please everyone. Choose a key message and stick to it. Your marketing messages should be focused on your brand’s core values. Your marketing messages should never shift away from your target audience because they will affect how people define your brand. The narrower the key message is and the more specific you are in what you specialize in, the more memorable your personal brand becomes to a targeted community.
If you feel the need to create a fake persona to appeal to more people, don’t. It’s much easier for people to relate to your personal brand if you’re showing your real, authentic self. Your content should amplify your personality, not change it. Also, the business will be much easier to handle on a daily basis if you’re not putting on a show or playing a character. Conversations are more engaging between customers when they believe in the brand.
These days, people are tired of brands that do nothing but shamelessly plug their products with every post on social media. If you want to build an engaged community, try presenting an accurate narrative of your brand. You can post written content or video on your social media platforms to tell a story, make a connection with your target audience, and nurture relationships. The goal is to produce posts that people love to read and engage with, not to market a brand continuously without much thought about its impact on followers.
A successful brand has an engaged tribe. If you want to grow a community around your brand, you should make a great impression on people and create a positive impact. You cannot control how people perceive your brand but prioritizing making a positive impact will definitely make for a memorable brand. A positive attitude along with the willingness to help others and inspire people with your expertise will keep your brand growing bigger and faster.
You have to embody your business if you want to build a successful brand. Since you are basically promoting yourself, you have to live and breathe your brand — showing your actual lifestyle for authenticity.
Be consistent with your marketing messages too because these will help you connect with your core audience. Inconsistencies, no matter how small, can derail your marketing efforts. That’s why it’s hard to put up a front when you’re promoting a personal brand.
Promoting yourself is easier when you’re telling your personal story. Words are more sincere too. Of course, you’re revealing parts of yourself to connect with prospects so don’t forget to highlight your beliefs as you paint an accurate picture of your life.
Seasons may change, the economic landscape may evolve but developing a strong personal brand will help your career weather any storm. It sounds cliché but experts agree, creating a strong personal brand will result in enduring success. No wonder the biggest brands in the business are building their own personal brand.
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