4 Core Flodesk Features Explained

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Still unsure if you want to give email marketing a try? We highly suggest doing it now. It’s the best way to touch base with your clients and generate leads!

And no, email marketing no longer involves sending email manually. Email marketing platforms like Flodesk let you create stunning emails that won’t fail to get noticed and opened by subscribers. Flodesk comes with powerful features that will elevate your brand and improve your marketing results. It’s important to know Flodesk’s core features to make the most out of the service.

Consider this guide as a crash course if you’re curious to know what features make Flodesk so great. Let’s talk about Flodesk and its key features, how to use the platform and how to make the most out of the features to improve your marketing efforts.

4 Flodesk Core Features Explained

In email marketing, the worst that could happen is to send emails that only gather dust in the spam folder, never to be seen by the subscriber. 

Flodesk is popular as an email marketing platform, but it’s more than that. It’s helpful in any stage of your online marketing. But the primary purpose of the service is to generate beautiful, high-converting marketing emails, marketing messages that won’t be ignored in the inbox. 

Flodesk has four core features, these are:

• Forms
• Workflows
• Segments
• Email Templates

Forms: Opt-in forms allow you to send emails to your subscribers in the first place, so these have to look attractive and inviting. Remember, people will spend their time filling out the form and giving up their email addresses. You’ll turn potential subscribers off if you’re not presenting the form in the best way possible. 

Getting people to fill out the form will depend on what incentive or benefit you’re offering. A freebie like a digital product, a small discount, a short email course, etc., are some of the most common offers that will push people to subscribe to your email list. 

On Flodesk, the forms come in the following formats:

Landing page: An entire webpage dedicated to attracting subscribers

Pop-up: A window that appears on the screen every time a visitor checks out your website

Inline: A form that’s you can build into your website

The best thing about Flodesk forms is that you can customize every element to match your branding. There is also the option to enable “double opt-in” for your forms to attract more subscribers, as well as notification for every subscriber gained. On top of that, you can use Flodesk forms even if you don’t have a website. You can simply use the URLS from published forms to attract subscribers. You can personalize the URLs using a third-party website to stay on brand. 

Workflows: On Flodesk, workflows consist of automated emails that are sent once triggered by a specific action. For example, you can create a workflow once an individual signs up for your email list to get a freebie via the landing page. Because this individual signed up through the landing page, they will be added to a segment assigned to those who signed up for your form the same way. This then triggers the workflow. 

Flodesk will direct the subscriber to the segment you assigned. Once the subscriber takes the desired action (sign up for your email list), an initial email is sent to this individual along with the free gift. From here, you can set your preferences on how to automate the send-up of subsequent emails in this specific segment. 

After creating your workflow, hit the “Publish Now” button, and you’re ready to start organizing your email list. 

Segments: Once your email list grows, you’ll have to organize your subscribers by segments. In Flodesk, the segment feature lets you assign specific subscribers in a segment or a subscriber in multiple segments within your email list. This way, you can plan and customize your marketing messages accordingly. The segment feature also enables you to send messages in single and multiple segments. That said, a subscriber that’s added to various segments will only receive one email. 

“All Subscribers” is Flodesk’s catch-all segment, but you can add and customize many segments. Some messages may apply to one subscriber or all; it doesn’t matter because you have total control over who receives the messages. You don’t need an extensive email list to use segments. Use this feature to organize your subscribers and improve your marketing efforts. 

Email Templates: One of the most popular features of Flodesk is its library of gorgeous email templates. Email marketing becomes infinitely better if you send messages in a thoughtfully and beautifully designed email template. If the design is blah, most people won’t bother seeing what the email was all about! And the thing with Flodesk is that they made their empire out of these stunning email templates, so you know your messages won’t be left gathering dust in the spam folder. 

Flodesk templates are not only beautiful, but they’re also customizable. Depending on what kind of message you’re trying to convey, what kind of action you want subscribers to take, you can tinker with the design to stay on brand. 

As you edit the design, you are given a real-time preview of your work to see what the message looks like across all screens. You can change the color scheme, font style, add your own product/brand images, and other design elements to make every message as unique as your brand! You can also use a specific format repeatedly for better branding. 

Flodesk offers a range of possibilities for anyone who wants to make the most out of their audience. With Flodesk, it’s easy to grow and nurture your email list thanks to its fabulous features and designs. The best part? The service offers analytics and insights so you can check out your top-performing emails, replicate their success and improve your click-through rates!

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