Thinking of starting an email list for your business? It’s one of the biggest steps in marketing a business, any business! Email remains a critical part of our everyday online life and building an email listing will do your business a lot of good.
Starting your own email campaign is very profitable. According to DMA, for every dollar you spend on email marketing, you’ll earn an average return of $42! And unlike other platforms like Instagram or Facebook, you can create a safe space with your subscribers that’s filled with targeted content. You could engage with your subscribers, provide real value, and push for your product or service without really trying.
That said, you need to start your email marketing on the best platform; otherwise, all your hard work won’t pay off. Most platforms are too complicated to use or are filled with generic templates that do not reflect your brand at all.
Here are some of the most popular email marketing platforms:
The most popular platforms aren’t always the best for your business so play around with these platforms first before choosing just one. Of all marketing platforms, Flodesk is one of the most versatile. Here are 3 ways to start your email list in 2020 with Flodesk:
Creating a new audience on Flodesk is so easy. Here is a step-by-step guide:
From the top navigation menu, click “Audience” then hit “Segments.”
From the Segments section, click [+ Add Segment]
Rename the segment then hit save.
From the navigation menu, click to “Forms.”
From the top bar, hit “+ Create new.”
A pop-up will appear for you to choose which type of opt-in you would like to create. Scroll to the bottom and select “Full Page with image”. You have to connect this to the new audience you’ve created before hitting save. At this point, you can personalize the template with your branding elements.
From the right-hand corner, click “Next” and you’ll be asked to enable the opt-in for the form. Click “Yes” to personalize the double opt-in message with your prepared content. Choose the right settings and then save. You can preview the landing page before it goes live.
From the dashboard, choose the top navigation workflows.
Click [+ Create New] and choose a template from the selection, or “start from scratch”.
Customize the template you’ve chosen then click the rectangle icon below for a preview of the email.
A sidebar will appear to give you more editing options. Hit “Click to Download” then customize the template with your marketing message, business info, or any incentives you’d like to offer then save. Once you’re done, hit “Finish” and this will lead you back to the workflow overview. From there, you can change the subject of the email, when it sends, what comes next… You can create an entire email series under one action. When the email is ready to be published, just hit “Publish” in the top right-hand corner of your screen.
From the top right corner of your screen, hover over the circled icon, then choose “Brand Preferences.”
Edit the page with your brand logo, business info, website details, etc.
Link your social media accounts (Facebook, Instagram, Twitter, etc.), so these will be displayed nicely in the footer of the email.
Check to make sure that the information is correct before publishing.
Add your brand colours based on Flodesk‘s Hex codes, adjust the font colours if you like then hit save.
And there you have it, your own email list using Flodesk! Easy right? With seamless integrations and user-friendly controls, Flodesk takes the guesswork out of building an email list. Don’t be afraid to play around with Flodesk‘s many customization settings to get the most out of this versatile marketing platform.