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Getting a lot of client inquiries sure is exciting! All these leads mean that your hard work is finally paying off.
But the thing with most clients is that they tend to be unresponsive to messages, especially if you didn't respond to their inquiries right away. Sometimes they forget about asking more about your services; other times, the messages get lost in their inbox.
If you don't want to be ghosted by a potential client and ensure a steady flow of projects, we’ve compiled tips on how to follow up with interested clients properly.
Let's face it; when you're collecting leads from emails, websites, social media, and phone calls, you might end up missing one inquiry, which may put off a potential client.
A follow-up schedule keeps your workflow organized so that you'll never miss answering a single client inquiry. If you are collecting queries on different platforms, it's essential to use a productivity app that lets you create lists to forget any of these messages. Evernote and Todoist are great apps to try.
Ideally, you want to respond as soon as you receive the messages but if that's not possible, give yourself 24-48 hours to respond to these messages.
The great thing about responding to client inquiries is that you don’t have to do much to hold your client’s interest. The client made the first move by inquiring about your business. All you have to do at this point is to keep the conversation going so that you can gently guide them in the direction that you want them to take – in this case, hire you.
Being genuinely warm and friendly is a great way to hold a client’s interest. Please get to know them, listen to what they have to say. Learn how to read between the lines to get a feel of what they hope to achieve. The whole point is to connect with the client so that your messages will resonate with them and elicit the right emotions.
Do not send a generic response or an automated message. Be sure that your answers are customized to the specific situation of the client. Showing that you care about your clients’ businesses is the best way to earn their trust.
Prioritize on providing value to your clients above all else. You are here to make their lives better, to provide solutions to their problems. And you need to let your clients know that! So make every response count by delivering valuable content to your clients.
Please don't go for a hard sell because it could put off a lot of clients. Instead of pushing your products, or overly promoting your services, provide content relevant to your prospects. The content could be in the form of a helpful infographic, FAQs video, or nice images from your social media accounts to show what you can do for them. It’s also essential to know your client and learn what their businesses are all about to respond with a personal touch.
Don’t force a client to call you when she prefers to contact you via email or vice versa. If you want to build a lasting relationship with your clients, you have to respond to them on their preferred platform. If you’ve received the inquiry through email, then respond to the message via email. If your client likes to call you by phone, give them a call. If a client prefers to contact you via Facebook messenger, answer his messages on that media. The more touchpoints you cover, the more memorable your brand will be.
Automating the process of sending follow-up emails takes the burden out of sifting through messages manually when you’re already juggling a million things at once. There are great apps that you can use to automate follow-up responses. You’ll save a lot of time and energy by composing your own follow up emails and then letting the app handle the rest.
But the thing with automated responses is that they are not connecting well with certain clients. So what do you do? You can automate the process but do so only as a reminder if they’ll accept your proposal. You can schedule the time or dates to send the reminders out until the request has been received. Beyond that point, you have to craft your messages.
Following up on clients might feel awkward at first, but hey, it’s only awkward to send an empty message. Be sure that you’re offering something valuable to your prospect to increase your chances of sealing the deal. Finally, respond ASAP to keep your business on top of clients’ minds.
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