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When was the last time you’ve updated your website?
Human beings are very visual-oriented — we tend to stay longer if we like what we see. The same thing applies when you’re interacting with a website, any website. If you don’t like what you see, you tend to move on to better websites.
That’s why, as website owners, our job is to provide the freshest content to our viewers. The goal is to hold their attention long enough to make the desired action. But if your website is old and it’s been forever since it went through an update, perhaps it’s time to give your website an update.
An outdated website design could put off many users, and you might not even know it! If you’re wondering if your website needs a refresh or an upgrade, here are the signs to watch out for:
Can’t remember the last time you’ve updated your website with new content? Start with that. Check all of your most popular webpages, the About Us page, as well as the homepage. When was the last time you’ve updated these with new information? Perhaps your business has grown considerably, and it won an award. Or that your mission and vision statement has changed.
Now check your product pages and free resources. Are the details accurate? Are time-sensitive freebies and guides still current? Delete all the outdated content or modify it to reflect the current state of things of your business.
Online users are impatient, and if your website is too slow, they won't think twice about looking for faster websites to get what they want. You could be losing hundreds of viewers because of the slow loading speeds, so a regular loading check is necessary. You can use Google's PageSpeed Insights test to check your loading times and make the required updates. Always compress your images before uploading these on your website. Be sure that the website design is mobile-friendly to keep the design lightweight.
Your website should be updated whenever your business changes. Any updates you made on your website content should reflect on your website design. If your website design looks old, if the branding seems off from the contemporary look you're going for, then it's time to revamp your website.
Check your existing branding guidelines; be sure that the design and content remain faithful to these guidelines. You might have to update your colour scheme, your typography, or simply the way you present your content to your target audience.
The term bounce rate refers to the number of people leaving your website without interacting with anything. These users might stay for three seconds on your site and then move elsewhere. If your website has a high bounce rate, it means a lot of people are leaving your website because you are not giving readers what they want.
Generally, slow loading speed is the culprit behind a high bounce rate. If your bounce rate is over 70%, it’s a sign that you are not compelling visitors to navigate other pages of your website. Providing fresh, high-quality content, offering user-friendly features, and updating the visuals are just a few of the many ways to increase engagement and reduce your website’s bounce rate.
If your website is always at the bottom of the searches, people won’t have any idea your business exists at all. When your online presence is so weak that you’re not getting any sales at all, it’s time to refresh your website. Low traffic from search engines, fewer leads, and zero sales are just some of the many signs that you are not getting the most out of your website.
Optimize your website for SEO, use it as a marketing medium. Integrate social media plugins so that you can market and widen your reach on various social media platforms. You want people to come to you first whenever they’re looking for the products or services you offer. The goal is to stay in your target audience’s minds whenever they go online and look for what you offer.
If you’re not updating your website at all, you’ll lose potential customers and clients. With these tips, you can attract more people to your website and make the most out of your online presence. Keeping your website optimized for search engines will transform how you do business, ensuring that your website remains profitable for a long, long time!
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