Sharing is caring!Reading Time: 3 minutes
A salon business is a physical thing. It requires customer attendance and some cosy treatment rooms in order to succeed. As such, it’s easy to think that your salon business won’t need a website!
You won’t need much beyond an Instagram page to showcase your treatments, and your word of mouth marketing will do most of the work for you, right? Unfortunately, that’s not quite the case.
A website can benefit a salon in a variety of ways. From earmarking your location on Google to being able to sell your products and services via the web, your business can get a real boost from a properly defined online presence. And the benefits don’t stop there!
Google is where everyone goes to find out more. What services are near me, who runs this business, etc,. As a salon owner, you’re no different. If you want to succeed in the modern, digital age, you need to be on Google with a specially made website.
A Google Business Profile doesn’t just get set up on its own. You need to have a website for it to link to, or at least a number to call. And if you’ve just got a number available, it might be hard to give a potential client the best first impression possible. You need a shiny, well made website there to be ‘the face’ of your business.
Plus, Google likes it when a business puts this kind of effort in. You’re much more likely to reach the top of a local search results page if the right details are available. Without a website, you’re unlikely to receive the same exposure.
The number one reason a salon should have a website. If you’re mainly looking to expand your client base, a website is the one stop shop everyone can rely on. Websites are familiar, and plenty of detail about your treatments can be found there.
Plus, you want your clients to easily get in touch with you, and to see you as a trustworthy business. In the beauty world, you wouldn’t let just anyone thread your eyebrows or perform a microneedling facial!
So, you need to know who’s behind the business. You also want to know what number to call to speak to them in person. And whilst the in person marketing portion still reigns supreme for salons, putting your number or email address on a website is the crucial, modern first step.
Salons regularly order in boxes of the products they use to sell on to clients at a small markup. If you do such a thing, it’s worth it to set up an ecommerce portal. You can sell online at all hours without someone needing to pop into the shop, and you can even expand your product line with just a few clicks.
Of course, ecommerce portals can be difficult to set up, so work with a Shopify design agency to get this section built. You want customers to be able to easily navigate your product selection, write up excellent descriptions that entices them to buy, and have a secure checkout for them to go through.
If you’ve got no website design experience, that’s going to be a lot of effort! And an ecommerce portal is one of the best ways to bring more attention to your business, so you’ll definitely want to set it up right.
Christmas time is a very busy period in the beauty world. When December hits, you’re going to want to put a seasonal deal at the front of all your clients’ minds. That’s hard to do with physical advertising or word by mouth alone!
But when you have a website, you can put a seasonal deal like this front and center for all visitors to see.
You can set up a landing page specifically for it as well, and link your online adverts back to it. This way you can drive traffic very smoothly to the exact point where a sale can be made, and if someone likes your business, they’re already in the perfect place to find out more.
Every salon business needs a website! It’s your portal to the modern client. So if you haven't already, put together a website ASAP. Those who spend time and effort putting an online presence together will reap the rewards – just look at us!
Sharing is caring!