Pinterest Marketing: How to Avoid Being Reported for Spam

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Ever received an email from Pinterest about a pin being removed for copyright infringement? How to deal with a Pinterest account being suspended for spam?

It's frustrating to see all your hard work go down the drain for reasons you have no idea about. 

But here's the thing: Pinterest is actively combing through every piece of content to prevent spammy accounts and copyrighted visuals from flooding the platform. All these efforts are meant to provide the best user experience. 

The good news is, it's easy to stay out of trouble as long as you're not engaging in spammy behaviours and you're avoiding triggering the system. 

What Content is Spam on Pinterest

To avoid being flagged as a spammer, you need to know what Pinterest considers spam or spammy behaviour. On the platform, avoid:

Saving and Sharing Hijacked Pins 

A pin that leads to a shady, spammy, or pornographic site happens when unscrupulous marketers hijack pins and lead these pieces of content to unrelated sites. 

It's frustrating to click on a pin only to be led to an entirely different site. But you can prevent this by reporting the content. You can do this by clicking the three vertical dots on the right side of the screen and choosing report. If the stolen content is yours, choose “My intellectual property.”

Always check the link each time you save a pin on Pinterest just to make sure it will lead you to the right page. 

If you are sharing links to a community, be sure to check the links so you don't get reported and be flagged for spammy behaviours. 

Pins with Unrelated Content

Posting pins with unrelated content will get you booted out of the platform. If you post about a necklace, the corresponding link should lead to a post about the said necklace. If you're posting about a mug, the link should lead readers to the page about the mug. There must be consistency between pins and pages; otherwise, you will be banned from the platform.

Engaging in High Volume Behaviour

Everyone goes into a pinning binge every once in a while, but some behaviours can be flagged as spammy on Pinterest. These behaviours include:

• Logging in and out repeatedly
• Commenting on multiple pins in quick succession
• Posting the same comments on multiple pins
• Saving too many pins on a single website quickly

If you've been flagged for engaging in any of these behaviours, you will lose access to your account for 30 minutes to 24 hours. To avoid suspension, use apps like TailWind to develop a better content strategy and avoid going on a pinning binge. 

Promoting Blocked Content

Pinterest is a great place to find content on virtually all topics save for:

• Nudity
• Violence
• Hate speech
• Self-harm
• Harassment
• Controlled substances
• Spreading misinformation

Promotion of any of these topics is not allowed, and if you post or save these types of content, you will be banned.  

Quick Tips to Avoid Being Flagged for Repetitive Pinning

• Use apps like Tailwind to develop a more strategic content marketing plan. 
• Organise pins to relevant boards
• Share fresh content to get the best results
• Create multiple images for every piece of content for longer distribution

Being a smart, strategic pinner boosts user experience, something that Pinterest prioritises. So pin and share content responsibly to avoid being flagged by the platform for spammy behaviours. Use tools that will enhance your content strategy and achieve your marketing goals.

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