Kajabi Features to Scale Your Business

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Nothing is more rewarding than seeing your business grow after all that hard work. But how do you know what metrics to measure to determine the growth and potential of your business? 

Scaling is the best way to determine the profitability of a business. It's the process of expanding and growing the operations of an online business to define and accommodate growth and increased demand, as well as to build a stronger market presence. 

Scaling is essential because it helps achieve long-term success by adapting business operations to handle consumer growth and product demand while ensuring future growth. 

There are many ways to scale a business; one of the most effective methods involves using Kajabi. 

Kajabi is an all-in-one platform designed to help entrepreneurs and knowledge creators succeed in the online space. It provides various tools and features to create, grow, and manage a knowledge-based business. Apart from providing tools to operate a business of any size, Kajabi can be used to scale a business and plan for future growth. These tools include a website builder, email marketing tools, product analytics, and a CRM to manage leads.

6 Kajabi Features to Scale a Business

There's more to Kajabi than creating content; it has excellent features for scaling a business of any size. Here are some tips:

Add more value to existing products

If you're already selling online courses and digital products, you can create a host of learning materials to support whatever products are currently in your collection. This is an excellent strategy for building a resource centre on your website and/or increasing your rates. You can also offer additional learning materials at a premium price. 

Instead of hiring an entire staff to handle the supplemental learning materials, you can do it all using one software membership. 

For example, suppose you're a fitness coach, and you're offering customised workout regimens. In that case, you can create an ebook on healthy eating or diet plans to offer these products on top of the workout sessions/videos you sell for an added cost. 

Diversify the product options

If you're building a new website for the first time on Kajabi, explore the forum functionality. This way, you can establish a community from the get-go, transform your site into a proper membership site, and provide diverse product options. 

Giving clients the freedom to mix and match different products to suit their needs is a great way to increase revenues with minimal investment. You may have existing online courses, but providing different options can lead to a more personalised experience among clients. 

Boost efficiency for faster growth

Kajabi's “Blueprints” feature gives you fully customisable options for developing different products. Essentially, Blueprints lets you select a “blueprint,” the platform provides a structure to work with by configuring the categories and posts. This helps create a defined outline when creating products.

With the Blueprints feature, you can find better ways to complete a task and speed up the growth of your business. Think of Blueprints as a product generator that lets you add and remove learning content to fit your brand. It gives you a solid starting point for whatever product you wish to create and expand. 

Nurture your audience

Nurturing your audience is vital in attracting leads and widening your viewership. But it takes trial and error to find out what works and what doesn't regarding scaling a business. You have to invest a lot of time and skill to create an effective sales funnel that converts, and let's face it; sometimes you don't have the time to conduct all the testing yourself. 

Thankfully, Kajabi makes it easier to nurture your audience via the Pipelines feature. This tool takes the guesswork out of creating high-converting sales funnels. You can use the Pipelines feature to scale your business by optimising your performance. Keeping the engagement rates up, improving your visuals on email or sales pages, and saving time on repetitive tasks accelerates growth while reducing avoidable mistakes that could spell disaster in your business. 

Using user-friendly templates designed to perform

Making every piece of content from scratch can be time-intensive, with no guarantees that the design will perform its best. It's also common for such content to come across bugs, which take some time to resolve. Often, you have to hire someone to create the content and conduct testing. 

Kajabi's pre-made website design, landing pages, and email templates are all fully customisable, easy to use, and designed to perform smoothly. You're saving time by making the most of these tools. With zero bugs to resolve, your visitors and email subscribers won't have to deal with preventable inconveniences. The pre-made templates are also guaranteed flexible and on-brand, which is a time-saver if you build a stronger online presence and provide a consistent, on-brand experience. 

Provide better email marketing offers

Kajabi accelerates business growth with its built-in email marketing functionality. From here, you can create forms to collect email addresses, store customer infos in the CRM, and promote your business further through email marketing. You can organise your email list by segmenting them and then automating some tasks to make the most out of every marketing campaign. 

Kajabi's visual editor makes it possible to create and send high-quality emails. You can also use one of its dozens of email templates to simplify this task. 

With a host of valuable tools + options to automate administrative tasks, Kajabi helps you scale your business, save time, and organise your everyday tasks. Every tool complements the other, so you don't have to worry about bugs or integration issues that will impact the performance of your business.

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