How to Optimize Your Facebook Page’s SEO

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How to use Facebook’s global reach to strengthen your online presence? It’s all about getting your business page done right the first time! We’ll show you how on this guide!

With over 60 million active businesses on Facebook, (200 million of which are small businesses) standing out takes a little more effort, especially if you’re a solopreneur! To get more likes, comments, and shares, you need to make a huge impact on your followers. And you can’t do that if you’re still not optimizing your content properly… or not at all.

Thankfully, Facebook SEO is easy; you can do it on your own. Need more tips? Here are our favorites:

Start with the Page Name

The first thing to do when creating a business page on Facebook is to create the business name. The page name should describe what your business is all about. Sure, you can change your business name now, but it's better to do this right the first time. Insert your main keyword in your business name. 

If you sell premium hair brushes, dog collars, mobile phones, or jewelry pieces, their corresponding keywords should be added to the business name. Relevance is still vital in FB SEO. Choose a relevant, single long-tail keyword in the page title. The business name should be catchy and memorable. 

Customize Your URL 

Facebook lets users customize their own pages, and you should dive right in. It will be much easier for people to find your business if you do this right at the beginning of creating a business page. To do this, go to: Page Info > Create Page > @username > Create Username. 

Customizing your URL should be applied to all public links associated with your business – social media, website posts, videos, etc., to strengthen your online presence and top the search results. 

Optimize Your About Us Page

Your company profile should be optimized with your main keywords to boost searchability on Facebook. Write a short introduction of the brand, outline the purpose or goals of the business, where it got its start, and what you hope to offer to people. Then, complete the contact information with your business number and address. 

Don’t skip this because complete contact details help build trust and credibility. Google will only prioritize companies that provide complete contact details. Also, always include a link to your fan page from your business blog, website, and other social media sites. 

Optimize Facebook Notes

Back when blogging was all the rage, Facebook introduced “Notes.” It’s a feature that lets you publish text content to your friends or followers. You can use this to boost your search rankings because Google and Bing analyze fan pages for rankings.

Insert your main keywords in the title and the body of the content. You can also optimize the captions to increase your rankings. When the notes are well optimized, they will gain more value over time, attracting engagement and tags from readers. 

Optimize the Featured Image

That’s right; even the featured image should be optimized with your main keywords, just as you would an ordinary blog post. Use an optimized avatar as a featured image. You can also add a slide show or a video on the banner section. Be sure to use royalty-free cover images because Facebook is strict about copyright infringement. 

Manage Your Business Page

Never create and leave your business page stagnant. It should be buzzing with activity to keep the convos flowing!

From interacting with comments to tracking product reviews, make a point to manage your Facebook page every day to grow your online presence and boost user engagement. Add new posts, upload new videos, engage with your followers in the comments section, etc. these activities help build a trusted brand!

Always Add a Call-to-Action

A call to action directs the readers to the desired action – in this case, buy your product or hire your services. Each time you share content, add a call to action to nudge your followers in the right direction. Tell them to click the link, add comments, share your page, etc., so that people will know what to do with the information you provide. 

A business page on Facebook will get you a lot of attention, but it should be well-optimized to stand out. And optimizing on Facebook is well worth the effort! With these tips, you can create a business page that will drum up attention from the right people. 

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