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Thinking of running a membership site or providing an online course to grow your mailing list? The right online course platform could elevate your marketing campaign, allowing you to launch visually appealing and engaging courses or memberships that are unlike anything else on the market.
There are many course builders out there; content creators like yourself are spoiled for options. But one service that stands out because of its versatility is Kajabi.
Kajabi lets you create, promote, and sell online courses, manage a membership website, or build a peer-to-peer mentoring program (Mastermind) to nurture and expand your online community.
And if you think creating a course, offering memberships, or building a mentoring program is taxing, it’s effortless with Kajabi. There is no need for hard coding to put together an offer and notify members. Kajabi has all the features that will automate most of the tasks needed to promote an offer successfully. In fact, you can start offering any of these services within minutes, and we’ll show you how! But first…
How do you keep viewers engaged when your content is as basic as vanilla? With Kajabi, you have so many beautiful templates to choose from. The designs are not only attractive but are also easy to navigate and 100% customizable. No more boring templates that only put off customers!
Kajabi is one of the leading content creation platforms right now because of the many features it provides. The service has a comprehensive set of tools for virtually any type of online marketing campaign. Kajabi is a website builder, a marketing platform, a hosting service, and a shopping cart provider all rolled into one. You can save more by using Kajabi and letting go of any third-party apps you use.
While Kajabi is not the most affordable service out there, it’s definitely one of the most versatile. Putting together an online course or building a membership on Kajabi is guaranteed to keep customers engaged because of the multiple formats and interactive design elements. You can offer podcasts, videos, text modules, and so much more.
Before creating an online course on Kajabi, be sure that you have defined the popular topics among your viewers. You can conduct market research to get the information you need to develop exciting topics that sell. Also, be sure that your online course stands out from all others. Your online course should provide solutions to get people to subscribe!
Create the initial outline based on the information you've gathered during your market research. You can:
Once that's done, you can go ahead and use Kajabi to produce the online course. Just upload the content you’ve created on the platform – don’t worry, the entire process is quick and easy!
Start by logging into your account, then click “Products” on the left column of the dashboard. You’ll be presented with different product templates. Choose “Online Course.” From here, you can create:
Your online course could have a minimum of 3 modules or a maximum of 8 modules. If your online course is shorter than 3, consider adding more content. If it’s longer than 8, you’ll need to edit your content to fit the maximum allowed number of modules.
From the Post or Lesson option, you can upload:
Once you're done uploading the pieces of content for the online course, you can launch it to your mailing list or the public. We do suggest testing a core group first for a dry run. This way, you can sort out any issues that could affect the quality of the online course, like simple typos, unclear directions, wrong download icons, broken links, etc.
After launching the online course, you can start promoting it on your online channels and gather feedback. Use the feedback to improve your online course continuously!
Want to step up from selling products and services to offering memberships for exclusive content? If you’re using Kajabi, building and marketing a membership site is so easy. Here’s a step by step guide how:
Start by logging into your account. Go to the “Products” category on the left side of the screen. Then, select the “Membership” template, or if you’ve created a product before, hit + New Product button first.
You’ll be presented with a pre-made template that contains Categories, Lessons, Appearance, etc., and from here, you can start customizing the membership program's information, including:
You'll get a preview of what the management program's layout looks like, and you can edit any of the design elements in real-time. Be sure that your membership program is consistent with your main site's visuals (colors, images, layout, etc.)for better branding. Hit the refresh button to see how the changes look like on the preview. You can also rename the membership site and choose a theme for the setup. When you're done, you can hit publish, and you're ready to accept members to your new program!
Apart from customizing the visuals of the site, you can edit the code to add specific features. We also suggest exporting your site for backup. From your dashboard, you can create announcements, manage comments, and view the progress of your new membership program. You can make a full copy of your membership site with the “Clone” feature as well as delete some parts or the entire program.
Mastermind is one of Kajabi's newest features. It's a feature that allows Kajabi content creators to establish and nurture groups of like-minded people for advice and/or support towards a common goal as well as solve specific problems as a collective. Mastermind is similar to a successful team or advisory group, and it is often used to provide peer-to-peer mentorship.
Although similar to group coaching or networking group, Mastermind is more than that. Members can provide feedback and brainstorm solutions to support other members; there is no “leader” that solves all of the group's issues.
Unlike a networking group where members exchange referrals, a Kajabi mastermind group is all about working towards the same agenda. Essentially, a mastermind group benefits all by leveraging the experience and knowledge of all members, not just one.
A mastermind group can be offered in person or online. To start a Mastermind group, pick your topic. It's best to choose a topic that you are passionate about and have expertise in to share your experiences and knowledge with the rest of the group. This is a great way to establish yourself as an authoritative leader in the field. While choosing a topic for the mastermind group, also consider the following:
Once you're done with all of these, you can start choosing your members. We suggest starting with a core group: individuals with similar interests, similar success levels, problem-solvers who are supportive and willing to commit time to the group.
When you have a small group of people to invite, you need to set some ground rules before sending the invites to join. The ground rules help maintain order within the group while also setting expectations. The ground rules should cover the following:
When that's done, come up with a plan or an objective for a meeting, then set up the tools you want to use for the meeting, such as video conferencing, logging to a membership site, file sharing, etc.
Decide the price of the membership and start creating copies for marketing. Why set a price? You don't want to undersell the value you're providing. You are providing benefits, solutions, content, and connection to group members. Price points will vary greatly from different membership groups, and yours should match the value you are offering.
When you’re done setting up your Mastermind group, it’s just a matter of managing the group by providing value and growing your membership.
With its dizzying array of features and services, Kajabi lets you offer many benefits that similar services cannot provide. You can build and grow your email list then use it to its fullest potential. You can create online courses, membership programs, and Mastermind groups in one place.
On top of that, Kajabi is a website builder that offers affiliate programs, payment processing, email marketing, blogging, and so much more. Is Kajabi worth the investment? If you’re serious about growing your online empire, becoming a market leader, and building a trusted brand, it’s a resounding yes!
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