Thinking of building a brand on a social media site? We highly suggest Instagram! Here are ways to build a solid brand on Instagram
Branding is not limited to your website. Everything that has something to do with your business should fit your brand, including your IG profile. A cohesive brand attracts the right people. It could boost brand awareness and build a brand that people trust.
Instagram happens to be one of the best places to build a brand and create a strong following. The thing is, however, is that you’re not given a long time to make a positive impression on IG users. Your branding has to be consistent and compelling to attract the right people. And this goes regardless if you’re marketing a company or yourself as an influencer.
Whether you’re starting fresh on IG or you’ve already got a profile going, here are ways to build your brand on Instagram:
The quickest way to confuse people is to maintain several personal accounts under one brand. It’s common for some entrepreneurs to keep a separate private and public account. But if you’re only posting marketing messages on your public account, the posts won’t have much personality. You need a personal touch to make marketing messages stick.
Maintaining two accounts will dilute your audience because people won’t know which one to follow and end up following the wrong account. Use one profile. If you have a personal profile, combine it with your professional Instagram account. This one account should encompass your personal and professional life.
It’s hard to simplify your username on IG when you’ve got a lot of things to say, but keeping it simple will boost brand awareness. If a brand name is easy to remember, so is a simple username. You can use your real name if you’re an aspiring influencer or your brand name if you’re marketing a business.
When it comes to choosing a username, keep the name simple, memorable, and searchable. The name should be as close to your name or online brand name as possible.
To make your brand stand out on IG, consider customizing your profile and posts with branded hashtags. These are hashtags that are used to promote a specific brand. When people click the hashtags, they’d be directed to your content. Big brands and influencers are using branded hashtags to push their businesses, so you’re in good company.
A smart way to promote your branded hashtag is to display it in your name field. Think of your primary keywords, the words that describe your business niche or products the best. The keywords should describe the message; it should be easy to remember and fits your brand. For instance, if your company sells jewelry for new mothers, you can use the hashtag #bijouxandbabies, #mommyjewelry, #mommycustomjewelry, etc.
Your bio is the first thing that people see when they check out your profile. So apart from being descriptive, this has to be optimized for maximum exposure. It’s best to divide your bio into lines because you only have a few characters to introduce your brand. Keep everything concise.
The first part of your bio should explain who you are, what you do, who you do it for, and how. Your business profile is never about you; it’s about your customers. If people could see that you have something to offer them, they will likely follow your account. Having a killer bio isn’t enough, you have to update it regularly to attract new followers.
A call to action compels people to take the desired action — in this case, to hire you, buy your product, or sign up for whatever deal you have to offer. This is important because a lot of times, people don’t know what to do with the information they see online. You must give them a gentle nudge in the right direction to get followers to do what you want.
IG only has 150 characters to spare for a bio, so you have to be as straightforward as possible. One of the best ways to get people to check your offer is to leave a link in your bio. Then, encourage people to “hit the link in the bio” in every post.
You can also build a shoppable IG feed that links your products to specific posts to encourage followers to shop. Let them know about the shoppable feed in every post with a call to action because the posts have to be tapped to show the link to the products.
Building an Insta-famous brand takes a lot of work, and just to make sure you’ll be successful at it, you need to learn the basics of IG promotions. In many ways, promoting on IG is similar to optimizing the content for search engines (SEO). The rules are a little different, but essentially, you’ll still need value-oriented content to attract followers.