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Content creation is a vast industry, and if you want to get a piece of that profitable pie, there is no better time to start building your reputation as a fashion influencer than today. Your love for fashion can quickly become a lucrative business by becoming a style influencer.
A fashion influencer is a personality that creates fashion and style-focused content. An influencer should have a sizable social media following to “influence” opinions and make recommendations to persuade customers to buy certain goods. The job includes developing insights on various fashion-related topics until you are perceived as an expert in that specific topic.
To become a successful fashion influencer, you must build an online persona with specialised knowledge of anything related to fashion and styling. You have to grow your followers through blogging and content creation. With every high-quality content you put out, you are building authority and gaining credibility until, eventually, you are influential enough to work with big brands, get sponsorships, join big events, and even launch your own products.
If you’ve been blogging about fashion for a while now, influencing becomes the natural progression of your business. The great thing about blogging is you’re not starting your journey as a fashion influencer from scratch. You can create content based on your old blogs or write new blogs and post these on your social media to gain more followers.
But if you are starting from scratch, building a following online will take time and effort. As long as you are passionate about what you do and have a unique perspective, you will attract followers and, eventually, position yourself as an expert in this niche industry.
How to become a fashion influencer through blogging?
Start with a niche. Fashion and style are broad industries, so choose a specific type of fashion or styling, such as sustainable fashion, streetwear, and high-end fashion, focusing on clothes, shoes, accessories, styling, or bags.
Once you’ve decided what niche to blog about, choose a website builder to build a blog. Unfortunately, popular website builders tend to have bulky, outdated designs, and if you want to become a respected fashion influencer, your website should reflect your impeccable style.
We highly suggest using Showit. Showit is perfect for budding fashion bloggers because the site templates are sleek, stylish, and contemporary. Simply put, it’s easy to create an on-brand blog site through Showit.
To build your first fashion blog site, sign up for a Showit account and choose a site template. The easy drag-and-drop feature lets you customise your website with ease!
Your fashion blog name must be descriptive so potential readers can immediately tell that your topics are fashion and style-related. To come up with a good name:
Once you have chosen a name, you can start building a blog that reflects your unique personality and style. Add your branding visuals, and you’re ready to publish your first blog post. Don’t forget to use high-quality albeit compressed images to create engaging content for your fashion-loving followers.
You’ll need different apps and tools to publish content and maintain an attractive website and social media feeds.
Google Analytics: You cannot build a successful fashion website without using Google Analytics. This tool lets you develop data-driven SEO strategies for effective promotions. It collects crucial information about your website, such as the number of users, approximate geolocation, session statistics, device and browser details, etc., to build a solid online presence. Google Analytics is also crucial for keyword research.
Pinterest: Use Pinterest to turn photos into pinnable images that are easier to share online, especially on other social media platforms. Open a Pinterest account, start creating pins, and organise these in boards.
Instagram: What’s a fashion icon without an Instagram account? Every influencer has one, and you should too. This is a great place to post beautiful images and design an attractive feed. You can also promote your blog-related content via Instagram and other social media for better exposure.
Pretty Links: Long URL links can be unsightly, and for design-centric niches like fashion blogs, you’ll need a link-shortening app like PrettyLinks to create on-brand URLs. What makes PrettyLinks different from free link-shortening tools is the analytics. The analytics let you develop the best marketing strategy for your business and ensure higher engagement.
Canva: A photo editing tool is a must to create attractive visuals. Canva is free and easy to use. It’s one of the best photo editing tools on the market. You don’t need to learn codes to create customised images for Instagram, Facebook, and other social media sites.
RewardStyle: Formerly known as LTK or LikeToKnow, RewardStyle is one of the most extensive affiliate networks for fashion, lifestyle, and beauty. It’s a terrific place to earn money on the side as a fashion influencer. RewardStyle is a members-only affiliate network, and you’re only accepted after having a specific number of followers. But once you get in, you will love all the fantastic products you can sell and earn commissions with every sale.
Tailwind: Stick to a regular blog and social media posting schedule to feed followers with fresh content every week. Using a social media scheduler like Tailwind enables you to stick to a manageable schedule and avoid missed publishing dates. This app also automatically shares Pinterest pins and IG photos to get more out of your marketing efforts.
Apart from creating engaging blog posts, here are tips that will help strengthen your online presence and establish a strong following:
Consistency is important; it sets expectations among your followers. Develop a posting schedule and work on the content in advance. You can shoot for one to two posts per week and post social media posts 3 to 4 times weekly.
Use a smart scheduler like TailWind to create pins to share on Pinterest and schedule images to publish on Instagram. Tailwind can be used to plan your visual content and optimise each one for a stronger online presence.
Once your website and social media profiles are getting engagement, you’ll start gaining more followers. Eventually, you’ll make connections with fellow influencers, vloggers, designers, stylists, etc., and this can open the doors for more promotional opportunities like invites to special events, product launches, store openings, pop-up markets, and PR parties.
You can make the most of these new connections by offering guest posts for other influencers or doing cross-promotions with other bloggers.
As you become a familiar face in the fashion influencer circle, brands and fellow influencers will start offering a Collab project.
Pick a project that suits your values and aesthetics first and foremost because you don’t want to confuse your readers. It’s easy to spot a forced shootout or brand promotion, and this can lead readers to question your credibility as an influencer.
At the very least, the collab must connect with your usual content. It’s normal for personalities/brands to have different artistic directions, but matching your followers’ interests with whatever brands you’re working with is crucial.
Why limit your content to clothes and shoes when you can branch out to bags, accessories, jewellery, makeup, lifestyle, travel, fitness, and other niches related to fashion? Covering all bases will lead to more followers.
We suggest creating a balanced blend of fashion and non-fashion posts but staying within your usual content. The idea is to never force new interests and find a connection between fashion and, say, travel to engage readers.
You can create a blog post about your recent trip and feature all the looks you created for inspiration. For fitness, you can showcase a couple of gym outfits, make recommendations, and even offer some fitness advice in a blog.
Staying true to your style, showcasing your unique personality through blogging, and improving your online visibility will definitely help establish a credible brand. It will take dedication and lots of hard work to become a fashion influencer. The one thing to remember is to make the most of every marketing opportunity to spread the word about your blog to gain a following.
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