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Creating online courses on a topic you specialise in is an effective way of making money online. Apart from growing your community, you provide valuable information to your subscribers through your online courses.
But if you'd like to earn more from your content, you must provide extra value. By adding more value to your online courses, you are making offers irresistible to learners. This helps increase revenues while also helping learners apply what they've learned to increase their chances of success. This also allows students to expand and develop their professional careers and, perhaps, attribute their success to your online courses.
How do you add extra value to your subscribers? Here are our recommendations:
Before a potential member signs up for your online course, provide a list of valuable resources to eliminate any fears or worries about committing to a paid program. Some resources you can provide are:
By adding free resources and learning materials, you are helping would-be students to prepare for their learning journey, set expectations, and enjoy a more pleasant educational experience.
Your online courses could contain video tutorials, and though some find this content convenient, others do not like watching videos. No matter how short your video tutorials are, add written transcripts so students can read them anytime.
Written transcripts can save students valuable time when they don'tdon't have the time to watch an entire video. Also, students can return to written material anytime and find the information they are looking for instead of watching a full video. Written content also improves user experience among those who have impaired hearing.
Offering one-on-one or class coaching is an additional service that will serve your students well once they go out there in the real world and apply what they have learned from you. A private coaching session can be done via email, Skype, or Zoom. The same thing goes for a class coaching session.
Offering coaching services allows you to get to know your students better, discover what areas of the course they are struggling with, and provide answers to any questions they may have. It'sIt's also a great way to bond with your students and provide support whenever they need them.
You can create a course bundle and add a coaching service to the offer as an “add-on” for an extra price. For example, the online course can cost $200, but with a one-on-one coaching service, you can add another $50-$80 to the price.
Actively developing an online community by creating an online group via Discord, Facebook, Instagram Groups, or Slack will prove to be a valuable asset to your business in the future. Imagine having a horde of engaged users in a place where you are free to share your expertise and promote your newest courses.
Your job as the creator of the online community is to keep everything exciting, engaging, and fresh. Give people something to discuss by starting conversations, showing interesting visuals, hosting a contest, and offering exclusive content.
Creating an online community is the natural progression of a membership site. The same goes if you sell online courses – subscribers would want somewhere to hang out, reach out to fellow students, share ideas and experiences, and make meaningful connections. In the future, your online community will help spread the word about your business and eventually grow your following even more.
People will work harder knowing they are getting something out of it. Students want to receive certifications and diplomas to increase their chances of getting hired for a job. Certifications prove that they have acquired further knowledge, which gives students the edge they need to stand out among other applications.
Offer official and unofficial certificates to make your online courses more valuable than the competition. If you're offering official certifications, choose a recognised global institution to increase the value of your products even more. Such certificates add more impact on a student'sstudent's CV or resume. You can offer these documents for an added charge. Official certificates should cost more, especially if a student asks for a premium copy.
Not all students can go online to go through a course. Offering offline access to their learning materials will elevate the quality of your product. The offline learning materials do not have to be extensive. You can provide a checklist for examination materials, a short how-to guide, and an ebook highlighting course chapters. The offline materials should be downloadable or in a video form that students can watch later.
Keep any takeaway learning materials free to make your students feel appreciated. Such freebies will attract more subscribers.
Apart from providing a general course for a specific subject, offering an entire course on a niche subject is also a great idea. For example, if you offer a photography class online, you can create masterclasses for fashion, portrait, or travel photography. If you offer visual effects courses, you can also provide 3D lighting, compositing, or shading and texture courses.
Niche topics are hard to find elsewhere and usually cost more. That said, niche topics will only appeal to a specific group of people, so be sure your general courses are connected to your niche courses.
Similar to offering coaching services, you can provide regular webinars and Q and A sessions with your students to discuss specific topics, answer questions, and contribute more actively to your online community. By doing this regularly, you'll start seeing students participating in the webinar or interview, which is very rewarding. This adds value to your business too!
Announce the webinar or Q and A on the private group channel. You can do weekly, bi-monthly, or monthly webinars and interviews. You can also use repurposed content as part of the discussion, saving you time preparing learning materials. Use this time to review your student's progress, provide feedback on certain documents, or check their CVs to get more students to attend the webinar.
Adding more value to your brand enables you to increase the price of your online courses and provide superior products compared to similar courses. With these tips, we hope to have inspired you to invest more in your online products for long-term profits!
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