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Attract Your Ideal Client: 5 Tips to an Impactful Homepage
How you present your website matters. If you’re not conveying the right message, you might not make much of an impact on people.
When it comes to presenting content, you only have 3 seconds to connect with your target audience. If you’re not delivering the content in a way that holds people’s attention within 3 seconds, they’re likely to move on to other websites.
Websites have popular and not-so-popular web pages, and generally, the homepage is the busiest of all website pages. You are more likely to attract your ideal client by creating impactful homepage content!
But where to start? How can you wow your audience with an engaging homepage? We’ve got all the insider tips right here on this guide!
5 Tips to an Impactful Homepage
An Engaging Header
You want viewers to read and keep reading your homepage as soon as they are led to it. That’s why you have to create an enticing header, one that reads clearly and quickly to hold people’s attention long enough to learn the who and why of your business and then the benefit of taking the desired action.
People need to know what’s in it for them if they do what you want them to do, like, perhaps, clicking that “Buy Now” button. So your website header should answer:
- Who you are
- What you do
- How you’ll help
- Why your business is unique
When putting together the homepage, don’t forget to add the following details:
- Main keywords for SEO purposes
- Location-specific keywords
- A catchy header that sums up what you do
- An impactful statement that highlights what you do
Write your homepage content in a way that sends the message clearly, so there’s no confusion. Explain in simple terms who you are, what you do, and the solutions that you offer to help your customers. Keep the texts simple, straightforward, yet engaging to entice people to stay and keep reading.
A Face Behind the Brand
Building a trusted brand takes a long time but showing the face behind the brand enables you to win a client’s trust more quickly. That’s because people are more likely to trust a relatable, sincere brand. By showing your clients who’s running the show, your marketing messages feel more sincere. People will be less intimidated to invest in your product and services because they feel like they know you.
Don’t be shy and post a picture of yourself on your homepage. To assure future clients, choose a friendly picture of you in a more relaxed setting. You want to look professional yet approachable, capable but warm and friendly.
Present a Problem, Offer a Solution
One of the quickest ways to earn trust is to show people what you got. As you conduct market research, you’ll learn the most persistent problem your ideal client is dealing with. You can also check the testimonials or reviews you’ve received in the past, see what’s the common pain points that previous clients voiced to you.
On your homepage, clearly reflect the problem and present a solution in the form of your product or service. Mind your tone, keep it warm, engaging but professional. Make your brand more relatable by using the same language and phrasing that your audience is familiar with.
Website visitors would go to your website for a reason – they are looking for support or information about something they’re dealing with. By focusing on their pain points and highlighting the solutions, potential clients would feel understood and heard.
A Short Bio
Why should your ideal client choose you? Thousands of businesses offer the same thing, so why you? You have to highlight the uniqueness of your business, what makes you qualified for the job and what makes your skills unique. You have to let your potential client know that no one else does things the same way you do.
On your homepage, save a spot for highlighting your credentials. Your credentials should include a short bio. Don’t bother with a lengthy resume that lists all of your achievements; go straight to the point to show readers that you’re the real deal. The bio should reflect why your ideal client should choose you.
Your (Best) Offers
The body of your homepage should be the offers – products, services, core packages, the works. About 86% of readers look at the offers of a business on the homepage. Your offers are the reason potential clients visit your website in the first place. If you have an extensive list of products and services, just choose 3 to 6 of your best offers to display on your homepage. The rest of the offers can be listed on the “Services” page. Be sure to end the list with clear calls to action to increase the chances of signups.
Bonus Tips
More Sections to Add to Your Homepage
Apart from the main sections we’ve outlined above, we suggest adding these sections to your homepage:
- Testimonials
- Affiliate links
- Membership sign up form (a link to the webpage or a pop-up)
- Feeds for your blog, social media channels, and podcast
- Free resources (gallery, tutorials, blog site)
Does it feel like your website isn’t getting as much attention from your audience as you expected? There could be many reasons why this happens, but most times, the homepage isn’t connecting well with your readers. Try any of these tips and create a better, more engaging homepage — pretty soon, you’ll attract your dream clients!
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