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How a Thank You Message Boosts Business Growth and Client Loyalty
A simple “thank you” does a world of good to any business relationship. That's why it's a must to show your appreciation to your customers, even if they have not bought anything from you.
A thank you message can foster customer loyalty, strengthen relationships, and boost client trust. It can also lead to more sales. Showing love to your customers in your email marketing campaign will contribute greatly to your long-term success. In this guide, let’s take a deep dive into using thank-you messages to foster brand loyalty and grow your business.
When to Send Thank You Notes
A client doesn’t have to buy from you to receive a thank you message from your business. Here are the best times to send a thank you message to current and potential clients alike:
Before/after an appointment
If you accept bookings for consultations or coaching, you can send a thank you message to help current and potential clients keep your business’ memory fresh. You can automate a thank you message each time a client books a meeting with you (“Thank you for booking an appointment”). After the meeting, you can also send a “thank you for your support” at the beginning or end of a follow-up message.
After making a purchase
Regardless if you’re selling a product or service, you can send a thank you message each time a customer makes a purchase. This helps boost brand royalty, acquire referrals, and even receive positive reviews, which you can use for future promotions.
After receiving a referral
Referrals are vital for your business’ online presence and growth, and you want to encourage current clients to spread the word about your business to hopefully get more referrals. So, whenever a client scores a referral, don’t forget to show your appreciation with a thank you message. You can also encourage more referrals by giving a small freebie.
After a proposal request
Any show of appreciation could lead to a positive outcome.
If a prospective client asks for a proposal from your business, it is a sure sign that they’re interested in your products or services. Giving a thank you message will definitely boost customer confidence and reputation.
To mark a customer anniversary
Show longtime clients how much you appreciate their business with a thank you message on the anniversary of them becoming a client. This is a terrific opportunity to remind your clients that you’re still here, ready to take orders if they’re in the mood to shop or simply to refresh their memory of your business. You can also offer a small gift like a discount code, an exclusive deal, etc., to encourage renewed interest and more sales.
Opportunity to quote
If a customer asks for a quote, send a separate thank you message. Again, this is an opportunity to promote your business and get positive customer feedback. Even if the customer decides to take his business elsewhere, they will appreciate the gesture and have a positive impression of your company. Who knows? They might remember to take you up on your offer at another time.
Benefits of Sending a Thank You Message to Customers
Tokens of appreciation, no matter if it’s in-person or online, will go a long way. If you haven’t tried already, sending your thanks to customers will go a long way. Some of the benefits of sending thank you messages to customers are:
- Builds brand loyalty
- Boosts trust and credibility
- Increases the chances of repeat purchases
- Boosts customer satisfaction
- Encourages word-of-mouth marketing
- Increases networking opportunities
- Makes old, current, and new clients feel valued
How potential and current customers perceive your company is critical in promotions. If clients feel valued, if they had a pleasant experience with your business, and if they have a positive perception of your company regardless of whether they made a purchase or not, all these will spread around your industry. Pretty soon, potential customers will flock to your business because of the glowing reviews and recos.
3 Ways to Send Post-Purchase Thank You Messages
How do you show your appreciation for your client’s business? Here are ways to send thank you messages to customers:
Thank you cards
If you’re selling a physical product, you can add a thank you card or note in every package. Sending thank you notes is the most personal way of thanking a client. It also shows that you’re always making an effort to express your gratitude for their business. Plus points if the message is personalised, signed, and/or handwritten.
The downside of thank you notes is it’s time-consuming and sometimes expensive because of the extra materials like stationary and stamps.
Thank you emails
Sending thank you emails is easier than making cards or notes. Although thank-you emails could come across as less personal than sending an actual card, it’s just as effective in developing a positive perception of your brand. Sending a thank you email costs next to nothing.
This can be automated too, via Flodesk. This saves you the hassle of sending a thank you email manually.
Automating a thank you email on Flodesk is easy. Start by creating an opt-in form and segments, then choose an email template.
You can choose from the hundreds of designs on Flodesk, personalise your chosen template with your branding materials, and add it to a workflow. After you're done with the customisation, create a thank you workflow, add your trigger (which will signal the system to send the email in a sequence) and action steps, and then save the workflow.
SMS
A thank you text can be efficient and personal, and just like emails, it can be automated too. Texting clients to express your thanks makes as much impact as sending an email. It’s also helpful in situations when a client uses his mobile devices more than his computer.
Compared to emails, texts have high open and engagement rates, so if you send a thank you text, there’s a good chance that the client will read it. The downside is the limited space for texts and images. Depending on the mobile device, certain text styles or pictures do not show up correctly. Also, some clients may not have a mobile phone. This is a common situation for older clients.
It’s vital to earn a prospect’s trust before, during, and after making a purchase. If you’re still not sending a thank you message, you are missing a rare chance to extend your promotional efforts and connect with clients on a deeper, more personal level. With this guide, you can start investing time in making a thank you message to your customers.
Great Post!!