Blogging is easily one of the best ways to market a business but don’t do it without a game plan. Here are important strategies that every blog should have!
Building a blog is one of the best ways to grow your business. A blog gives you plenty of opportunities to boost your website ranking, accelerate viewer traffic, and stand out from the competition.
Of course, there’s more to blogging than publishing a blog post every day or week. Writing the perfect blog every time is great, but there are certain factors that you should consider to ensure that all the content you put out there will attract attention from the right people. A well-planned marketing strategy is key to successful blogging. Here are some strategies that you should add to your marketing plan:
Your blog posts should always be relevant to your target audience. Otherwise, your blog site won’t attract much attention from genuinely interested people in whatever you have to sell. You should know what kinds of topics your target audience loves, what they want to hear, and what challenges they face that you can resolve. You want to become a trusted source of information, a problem solver that provides helpful information.
Conducting market research is a vital part of knowing your ideal client. You need to check the trending topics in your niche to get an idea of what kinds of topics people are searching for in your industry.
You won’t go anywhere if you don’t know where you’re heading. To become a successful blogger, you need to set clear objectives. What is your blog site all about, what the purpose is, what values you’d like to convey to your readers etc.. By knowing your blog site’s purpose, you’ll build a focused library of content. It will also be easier to track your progress when you have defined goals from the get-go.
Don’t build a blog site without a clear content strategy! If you want to extend the life of your blog posts, you need to come up with evergreen content. Find topics with longevity, subjects that do not fade in popularity. Learn what tools you need to use to track your progress and ensure blogging success.
There are loads of blogging tools that you can use to look for trending topics as well as to measure the metrics as far as relevance and SEO go. WordPress plugin Easy Blog Ideas or Buzzsumo, for example, filters content to find the top-performing topics that people in your industry LOVE to talk about. GoogleAdWords is an excellent platform to determine the searchability of your website online.
A blogging schedule is essential when you’re serious about growing your blog site. By publishing content consistently, you’ll attract more people. Essentially, the more blog posts you post in a week, the higher the chances of blogging success.
Ideally, you should blog at least once a day but if that’s not something you can do because you have many things going on in your business, stick to a weekly or bi-monthly posting. Never miss your blogging schedule because as you publish blogs consistently, people will expect new content from your website. You don’t want to let your readers down!
These days, it’s no longer enough to publish a blog post regularly. If you want to maximize the exposure, you need to market your business on relevant platforms. You need to promote your newest content on platforms that your readers frequent. You’ll know all about these popular platforms if you’ve been dutifully monitoring the metrics.
If most of your website traffic comes from Twitter or Facebook, market your newest content on these channels. If your website gets a lot of traffic from YouTube or Instagram, upload content on these channels and be sure these link back to your website. Sharing is free marketing, so don’t miss out. Be sure that there are share buttons at the top and/or bottom of every blog post so that sharing your fantastic content only takes a click of a button.
Growing your blog is one of the most effective ways to market your business, keep readers engaged, and achieve better search rankings for SEO. With these tips, you can maximize your blog site to its fullest!