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Why Every Blogger Should Build an Email List
Email marketing might seem too old school these days, but email messaging remains a powerful form of communication online. And building an email list right from the beginning of your blogging journey should be prioritised.
Why?
Building an email list can help monetise your blog in SO many ways. And this goes no matter what business or online presence you're trying to develop. In this guide, let's dig deeper into email list building – why it's essential to do this at the very start of your business and why you need one in the first place!
What is an email list?
An email list is a collection of emails from readers who subscribed to your blog, signed up on your opt-in page, or customers who purchased on your website and are asking for further updates.
People who have given you permission to keep their email addresses agree to receive updates or future marketing messages from your business.
You can use your email list to send promotional messages, share content, and keep in touch with your readers, gradually building loyalty.
Should you buy an email list?
Some businesses collect and sell email addresses to help entrepreneurs save time managing customer details on their own. But while it's tempting to purchase these infos instead of building your email list for months or years, this can backfire on you. For one thing, most people on the list did not give consent to receive marketing messages, so you're violating the GDPR and the CAN-SPAM Act if you buy an email list.
Paid email lists can put your business emails at risk because you'll be flagged as a spammer by owners of the emails, and this will affect your email deliverability and IP reputation. There's also the risk of email platforms penalising your business email for spamming. Some recipients are also likely to mark your messages as spam because your offers do not fit their needs. There are also email marketing services that block email messages to purchased email addresses.
A paid email list can definitely save you time collecting email addresses. Still, the risks are just too great, especially if you're trying to build credibility and trustworthiness as a brand. Buying and selling email addresses are not illegal per se, but engaging in this trade can affect your reputation.
5 Reasons Why You Should Build an Email List
Email lists can be used to promote a business, but what other benefits can you get from it? Here are reasons why you should build an email list right at the very beginning:
A personalised user experience
Growing your email list enables you to communicate with your core audience at a more personal level; this lets you provide a consistent and customised user experience. By growing your own list, you can talk to customers directly – there's no need to wait for people to visit your blog or social media to access your offers. The best part? Providing an on-brand user experience adds to your credibility and brand recall.
Gain customer insights
People will only buy products from brands they trust. The beauty of growing your email list is that you can communicate with your target audience directly, which leads to a deeper, more meaningful connection.
When you send emails to your subscribers, you are giving them a chance to get to know you and your brand better. Think about it: you're essentially getting permission from people to contact them at some point in the future. It's a direct line of communication you can leverage for future marketing. As you gain better customer insights, you can develop a customised content strategy.
Trust leads to conversions
As you get to know your customers better, you establish a stronger business relationship. This goes especially if you've been sending daily or weekly emails to them and answering their replies. As connection deepens, trust is established. People are more receptive to offers from brands they trust. This results in a higher purchase rate.
The best thing about growing an email list is you can make money off it. Not just that, you can monetise your email list quickly and with less stress because you've already won over customers. It's possible to make a living from your online business this way because conversions are much higher from an engaged audience.
Fewer competition
On social media, brands always fight for the spotlight, and users are bombarded with thousands of marketing messages and ads. It's hard to stand out when other brands drown out your marketing messages. But if you have a list of loyal subscribers, it's much easier to set your brand apart from others.
People who subscribe to an email list are typically those who are ready to make a purchase or have already purchased your products in the past. These are your most loyal customers. If they love your offers so much they're willing to give up their email addresses, you have their attention. Of course, don't just send boring emails; you should offer engaging content, an attention-grabbing headline, and a defined call to action to keep followers engaged.
Diversify your offers
With an email list, you have the opportunity to diversify your streams of income. You can sell digital products, physical products, paid newsletters, ad spaces, affiliate products or offer special discounts, seasonal promos, etc. Because you're reaching out to clients who know your brand and trust your business, the chances of scoring a sale are very high.
It may take time before your email list grows, but make no mistake; a mailing list will be one of the most valuable assets of your online business. It will help you build a lucrative brand that people trust. So prioritise growing your email list from the beginning, and we promise your efforts will be worth it as you start reaping the rewards later.
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