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Running a marketing campaign is an exciting time within a small business. It means you’re ready to hit the market and bring on customers, and you’re in a position to fund advertising efforts to manage that. However, before you get going, it’s best to do your research into the right marketing method for your current aims and position.
Whether you’re a tiny company staffed by one person, or you’ve got a product that doesn’t really shine, there’s a marketing method out there that’ll really work for you. You’ve just got to do some research to find it! And to help out with that, we’ve listed three of the most effective marketing methods for small companies like yours below. Look into them and see how they fit.
Social media marketing is one of the best ways to take advantage of the digital era. Billions of people use the internet on a daily basis, and even if you carve out less than a percent of that number for your own customer base, your company will pay for itself for years on end!
But how can you effectively conduct social media marketing? After all, there are thousands of posts that cross our feeds each day – how are you supposed to slow this down and catch someone’s attention? It’s best to get interactive, as well as collaborate with popular figures on the platforms you choose. You’ll simply push your content to relevant audiences by getting them to naturally engage.
Physical marketing is anything you do face to face or near enough. Things like radio adverts and billboards, for example, all the way down to direct selling is a form of physical marketing. And for a small business trying to make a splash in their local scene, it’s a very useful form of marketing for capitalising on local custom!
Similarly, physical marketing is easier than ever before. Never before has it been so easy to get in touch with a potential client to set up a meeting, or has pop-up shop spaces been so available. And with techniques like Motion Mapping, it’s easier than ever to project your business name or brand on the side of a building when sponsoring a local event! All of these methods go the extra mile to cement your name in the nearby conscience.
Word of mouth marketing is possibly the oldest form of marketing that’s still relevant, and it works no matter where you are in the world. All you need to do is provide a great experience for one customer, and then they tell all their friends about it.
Indeed, even if you just bring in one new customer as a result, that’s still double your return! Simply asking for feedback to generate good reviews, or reminding customers to spread the word are both simple methods that work wonders here.
Marketing methods can vary in terms of results, but some are more reliable than others!
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